Leading Swedish Influencers to Know

Swedish influencers use their platforms to share authentic content that covers a vast variety of topics, from niche hobbies to aspects of Swedish culture. Swedish social media personalities reach audiences worldwide, sharing their lifestyles, heritage and customs. Here are some of the top Swedish influencers to know.

Spotlight on 12 Swedish influencers

The iconic founder of the fashion brand Djerf Avenue, Matilda is a Swedish designer and influencer with the attention of more than 3.1 million Instagram followers. In addition to her brilliant designs, which feature trendy pajama sets, Matilda showcases her modeling talent.

Originally from Stockholm, Kenza is one of Sweden’s most popular lifestyle, fashion and beauty influencers. She shares her life with more than 265K subscribers on her YouTube channel. The mom of three takes her subscribers through her daily routines with her family and often speaks about her favorite beauty products and fashionable ensembles.

Angelica is a Swedish gal who has built large platforms by showcasing her lifestyle in Stockholm. She focuses on gym, fashion, beauty and lifestyle content that captures her life in Sweden for more than 24.1K followers on TikTok and more than 1 million on Instagram.

Based in Sweden, Julia captures her iconic street styles for her 183K followers. Her Instagram is full of her latest outfits, plus her travels and daily life in Stockholm. Julia has also caught the attention of more than 143.9K followers on TikTok, where she shares her travel vlogs.

Amanda is a Swedish-born legend in the jewelry community, as she is the well-known owner of CECILIA CACI. Her Instagram page has collected more than 1.5 million followers who tune in to view her sense of fashion and the way she styles her new jewelry pieces.

As the owner of the biggest fitness blogs in Sweden, Alexandra built a name for herself by sharing her healthy habits online, among many other things. Alexandra embodies the Swedish lifestyle and now showcases her family routines as a mom for more than 530K Instagram followers.

Erik inspires more than 351K followers, encouraging them to revamp their style. His classic, chic styles made him one of the best menswear and fashion influencers. He showcases his favorite styles and family routines.

As a Swedish professional football player, it is no wonder Victor has landed more than 2.3 million followers on Instagram. The footballer currently plays for Manchester United and the Swedish national team. He shares clips from his recent games and experiences on the field.

Victoria, the wife of Erik Forsgren, is also a big name in fashion. She also shares her life as a Swedish mommy and her experiences discovering the world with her family. Her fashionable taste and content earned her more than 657K followers on Instagram.

Founder and owner of Ani Jewels, ÀVORA Studio, and Ciao Cosmetics, Bianca is a Swedish entrepreneur and influencer with an audience of more than 1.3 million followers. She provides her knowledge of beauty and fashion on her personal platform.

Born and raised in Stockholm, Janni has transformed her Instagram into a popular lifestyle, fashion and beauty capsule full of her latest styles and favorite pieces. The mom of two shares her experiences with more than 1.2 million followers.

Swedish founder and designer of Nootka fashion brand, Lisa influences and inspires more than 412K followers with chic and classic styles. Her feed is full of her creative inspiration, which often captures her lifestyle in Stockholm.