Email Marketing has certainly emerged as one of the most powerful forms of marketing in today’s world. This mode of marketing allows business owners the chance to promote their business without investing a huge amount of money.
What should you concentrate on when running an email campaign?
Although it has been proven to be one of the most effective strategies in popularizing businesses, there are some companies that face problems in turning their email marketing efforts into profits. If you are struggling, then it is crucial that you concentrate on defining your approach. A solid approach leads to easily achievable results.
In order to make email campaigns successful, business owners should practice proper email etiquette, which lays the foundation for successful email campaigning. Listed below are a few indispensable principles that every business owner should pay attention to when they begin an email campaign.
Send only meaningful emails
Send emails that talk about special offers or something else an email recipient (or subscriber) may enjoy or find useful. Do not send emails simply to make your presence known. Ideally, there should be a true offer that sparks their interest in your products or services.
Avoid sending irrelevant emails
Make sure that you don’t disturb someone by clogging up their inbox with irrelevant or unwanted emails. Try to limit your emails to one each month (if you must, then two emails in a month is okay). If you continuously send emails with the same offer, then you might annoy your subscribers and they could choose to unsubscribe from your emails. Send only target-based, user-friendly emails to your prospective customers so that they look forward to your emails and continue to subscribe.
Avoid sending long emails
It is important to curtail the length of your emails. Keep your paragraphs between 50-80 words. Always try to be brief and to the point because your readers may not have enough time to read through your entire email. You can even write in bullet points.
Include links
Don’t forget to include links in your email, such as a banner, poster or links that subscribers can click on to navigate them to your website for more information. Do not turn your email into a link farm, stuffed with unnecessary links.
Avoid using phrases like “Free,” “Free for All” or “Save 50%”
It is essential that you select a good, eye-catching subject line for your email because it has the power to attract or repel your subscribers. However, your subject line also determines whether your email travels to the “inbox” or the “spam” folder – emails that go to the spam folder tend to have subject lines with phrases like “Free” or “Free for All.” So, it is important that you select a subject line that helps your email get recognized as valid and transmitted directly to a subscriber’s inbox.
Keeping these simple points in mind, you can move ahead and be successful in any email campaign. Now start sending emails and expand your company’s reach!
About the Author
Imran Khan is an internet marketing specialist and webmaster for Emailsangel.com, with years of experience in helping organizations to promote or popularize their brand or services. He has always been proactive in responding to the changes that come up in the marketing industry. Anyone who would like to learn more about internet marketing or E-mail Marketing Campaigns is welcome to get in touch with him.
