With the food industry valued at $1.2 trillion, given the demand for convenient food options and a shift toward smaller snacks compared with traditional meals, snack brand campaigns are now more important than ever. With snacks accounting for 27% of sales of all food and beverages in the United States, snack brand campaigns are critical for brands looking to leverage these trends. According to a Statista survey, approximately 41% of respondents in the U.S. stated that they snack because they are hungry or thirsty, and there is no better way to catch their attention than with a captivating snack brand campaign.
For marketers looking to revamp their online presence and begin creating captivating snack brand campaigns, we’re sharing our tips and ideas.
What are snack brand campaigns?
The average consumer snacks for many reasons, from rewarding themselves with a treat to craving something salty to munching on snacks because they are hungry.
Tap into those reasons with a creative snack campaign that shows how snacking is a common part of many people’s daily routines. In this IZEA campaign, TikTok influencer Chase showed how seriously he takes snacks and keeps thieves from getting his Flamin’ Hot Cheetos.
Why are snack brand campaigns important?
Snack brand campaigns are important because the snack industry is competitive. Consumers have a plethora of options for snacks. Influencer campaigns are a way for brands to establish an online footprint and grab the attention of different audiences where they spend time online. For example, brands looking to reach Gen Z might turn to YouTube, Instagram and TikTok, where Insider Intelligence says they spend the most time. Social media users trust influencers, and they often take their recommendations, making influencer marketing an integral part of snack brands’ marketing efforts.
Resource: 2023 Trust in Influencer Marketing report
Creative snack brand campaigns
For marketers looking to join the tasty side of social media and revamp their content in a current style, we’ve put together some captivating examples to help get you started.
1. Host a live stream with a popular influencer sharing their favorite and creative snacks
Participating in live-stream-styled content can help you leverage an influencer’s engaged audience. You can host a live stream during which the influencer snacks while answering questions from the audience. An influencer can also do a live taste test of your products or simply host a Q&A with products shown and mentioned throughout the stream.
2. Partner with influencers to share snack tutorials
Snack brands can tap into the creativity of influencers with unique snack recipe tutorials. Incorporate the snacks in creative and unexpected ways.
The foodie influencers of social media are dying to share their creative takes on popular snacks.
- Snack tutorials: Partner with an influencer and allow them to take the creative reins as they share their opinions on their favorite snacks. Allow them to share how-to style videos that highlight your products in unique ways.
- What I Eat In A Week: Partner with an influencer to create short-form video content that features their snacking routines throughout the week.
- Snack shopping vlogs: Partner with an influencer to create vlog-style content that shares the behind the scenes of where and how they shop to create the perfect snack experience from the beginning to the end.
3. Create challenges and giveaways
One of the most engaging and interactive ways to motivate customers to purchase from your brand is to incorporate challenges and giveaway campaigns into your marketing strategies. Create a challenge that encourages your audience to share their favorite snacks and how they personally munch on your products. Use a branded hashtag so you can easily find and share their content. Reward a winner with a giveaway prize.
4. Team up with other brands to better the snack experiences
This is the time for kitchenware and kitchen related brands to team up with snack brands and create the ultimate exciting snack brand campaign. Kitchenware brands are able to partner with snack brands in a way that highlights both the food and the containers that hold them. As a snack brand, it is a great idea to consider teaming up with field-related brands to maximize your creativity and highlight the usefulness of both the snack brands and kitchenware brands.
5. Hop on the viral “girl dinner” trend
The girl dinner on social media encourages people to share their snack-style dinners. Create a girl dinner package of snacks and ask influencers to share it with their followers. Popeyes hopped on the trend by creating a girl dinner special made up of their sides.
Influencers:
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Marketers:
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IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.