Skincare is the second-largest branch of the beauty industry, with cosmetics holding the top spot. With hundreds of skincare products on the market, it’s hard to know which ones to use. To help, skincare influencers on Instagram share their experiences with moisturizers, toner, serum and everything in between.
Skincare influencers on Instagram sharing their routines
Kelsey Griggs
Kelsey, a book-obsessed blogger, is passionate about using and promoting responsible skincare. Her Instagram followers, who know her as shelfielife, tag along with her on a skincare shopping trip, see her Saturday night facial routine, and watch as she detoxes her skin with a nutrient-packed clarifying mask.
Deborah Anne — chatterbox.mama
Deborah is a Las Vegas-based content creator who’s all about skincare, makeup, music and fashion. Her Instagram account features tried-and-true product reviews for her 70.7K followers. Whether Deborah’s trying out eye-firming cream, lipsticks and glosses or color correctors, she always keeps it real.
Jade Marie
Jade is no stranger to the beauty industry. As a holistic medical esthetician with over a decade of experience as a makeup artist and skincare expert, Jade is also a celebrity Instagram influencer who shares her expertise with the masses. Jade, also known as jadeywadey180, can be found showcasing her signature facial treatment style, demonstrating results from her favorite facial serum, and sharing a DIY firming facial tutorial with her followers.
Tati Westbrook
Tati is a CEO and skincare guru who dishes on the best beauty products in the game. On Instagram, her 2.3 million followers know her as GlamLifeGuru. They tune in to see Tati sharing packed product giveaways, using her go-to moisturizer and demonstrating the latest life-changing lipstick.
Caroline Hirons
Caroline is a facialist, skincare industry expert and author. She’s also a mega-influencer on Instagram, where she answers her followers’ skincare questions, hosts goodie-filled giveaways and shares discounted deals on her top product picks.
Lisa Richards
Lisa is a master esthetician who’s been helping people achieve flawless skin for over 20 years. Lisa’s Instagram followers, to whom she’s known as skin.boss, tune in to learn the benefits of using a serum, brush up on the most crucial cold-weather skincare tips, and decipher breakouts to get to the root cause of the issue.
Alessa Miki
Alessa is a skincare and beauty enthusiast based in San Francisco. On Instagram, Alessa connects with her followers by sharing the daily beauty habits (and products) that make her feel good, the importance of applying sunscreen, and tips for unclogging your pores.
(@alessa)Amrah Mahmood — thebeautyelite
Content creator Amrah documents her skincare journey and adventures as an English girl living in NYC. For her Instagram followers, Amrah aims to make makeup and skin care more user-friendly. Amrah keeps her followers in the loop on her current list of must-have skincare products, her morning skincare routine, and what she does to let her skin breathe after a long day in makeup.
Jennifer Chiu
Jennifer is a video creator who loves sharing her best beauty secrets with the world. On Instagram, she’s best known as chiutips. Here she gives her 125K followers the inside scoop on the multi-use skincare product you need in your bag, face oils that actually improve your skin, and a self-tanning hack for scoring beautifully bronzed skin.
Olia Majd
Olia is a San Diego-based beauty blogger and esthetician. On Instagram, Olia spills the secrets of her hydrating evening skincare routine, a step-by-step tutorial on how she layers her favorite face products and reinforces the importance of nourishing your neck.
Stephanie Zheng — collectionofvials
Stephanie is a holistic esthetician and content creator based out of NYC and New Jersey. On Instagram, Stephanie touts the beauty-boosting benefits of giving yourself a morning facial massage, must-have skincare tools to add to your routine and how to properly apply sunscreen to your neck and décolleté area for maximum effectiveness.
Danielle Gray — stylenbeautydoc
Danielle is a New Yorker dedicated to helping her followers get their skincare in order. On Instagram, where she’s known as stylenbeautydoc, Danielle discusses how to safely use affordable DIY hair removal products, gives a peek at her personal stunning skin transformation and talks about what to do about dark spots along your chin and jawline.
Charlotte Parler
Charlotte is a beauty CEO, entrepreneur and a self-proclaimed “skincare fairy godmother.” Charlotte’s Instagram followers are regularly treated to tips and tricks for getting their best skin ever, including French pharmacy skincare finds that give you the most bang for your buck, how to use tretinoin in the winter without drying out your skin and her top product picks for exfoliation and retinol.
Dr. Adeline Kikam
Dr. Adeline Kikam is a dermatologist and “skinclusive” advocate who doles out beauty and skincare tips for every complexion and condition. Her 104K Instagram followers, who know her best as brownskinderm, tune in to see her top five cleanser picks for dry and cooler weather, how to cleanse your skin like a dermatologist and the best collagen-boosting products on the market.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA. Find which of our influencer marketing software or managed service solutions are right for you.
