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The Golden Gate City, known for cable cars, Fisherman’s Wharf, and the San Francisco Giants, is a hotbed of activity. Whether you’re a resident, a soon-to-be visitor, or a brand looking to collaborate with San Francisco Instagram influencers, this list is for you. 

San Francisco Instagram influencers to follow

Alyssa Hada

Alyssa is a San Francisco-based fashionista who loves everything about her city. For her Instagram followers, she posts beautiful shots of her enviable style and her favorite foodie spots around town. Whether she’s going thrifting or stopping in for a cup of coffee, Alyssa always looks chic.

Palesa Disenyana

Palesa joins the other San Fran fashionistas with her unique and modern style throughout her Instagram. Palesa has grabbed the attention of more than 107K followers as she not only shares life in San Francisco but also shows off her latest fashionable inspiration.

Jonathan Lam

As a fashion and beauty influencer with a bright and creative personality, Jonathan has created successful platforms on both Instagram and TikTok by sharing their artistic talents. More than 57.9K followers on Instagram and over 268K on TikTok tune in to view this Marketplace creator’s flawless and colorful looks.  

Kara Harms

Kara is the creative mind and CEO behind the Whimsy Soul website and the Airbnb cabins Whimsy Homes. Kara brings color to the feeds of more than 82.9K Instagram followers as she showcases her lifestyle in San Francisco through her fashion, travel, and lifestyle content.

Chelsea Pearl

Chelsea is a millennial lifestyle influencer in the San Francisco Bay area. She has been a fashion, lifestyle, travel and beauty blogger for more than 14 years. Chelsea is active on all major platforms, like Instagram, where she has 35K followers, and YouTube, where she has almost 15K subscribers. She more recently became interested in retro gaming on Twitch, where she streams a few times per week. Check out our Q&A with Chelsea.

Mikayla — mikayla.winestyle

Mikayla is a Bay Area blogger who’s into fashion, wine and cocktails. She takes her Instagram followers on a tour of San Francisco’s must-see spots and her pick for the best restaurant in the city. Her popular recommendations have left her with over 13.8K followers on Instagram.

Millie Lai

Millie is a Texas transplant to California, where she’s a digital creator specializing in food, travel and events. For her 24.5K Instagram followers, Millie channels her inner child at the city’s largest public park and showcases restaurants in the city.

Sarah Jean

Sarah Jean is all about finding the latest and greatest beauty products. For her 20.2K Instagram followers, who know her as sarahjeangirl, she shares a martini-themed makeup look and a roundup of the products she uses for her winter skincare routine. Be sure to check out her fashionable winter nails inspiration.

Kat — katwalksf

Kat is a San Francisco blogger who always manages to shine. As a mid-tier Instagram influencer better known to her followers as katwalkssf, Kat goes out on the town for brunch and takes her followers along for a shopping trip to her favorite specialty grocery store. Her recent vlogs highlight the hottest spots in San Francisco and feature some delicious food.

Veronica Levy — lombardandfifth

Veronica is a digital creator, fashionista and girl mama who shares her versatile San Francisco style with the masses. Known to her 224K Instagram followers as lombardandfifth, Veronica dazzles in a pretty pink look and while running errands in a cozy, comfortably chic ensemble.

Stephanie Danielle

Stephanie is a Northern California digital creator with an affinity for hats and fashion. On Instagram, Stephanie shares her favorite pieces from her latest hat collaboration and takes her followers on a tour of her gorgeous home in wine country.  

Jennifer Tilley

Jennifer is a San Francisco-based digital creator who considers herself to be a dreamer, believer and romanticist at heart. She’s also a mid-tier Instagram influencer, better known to her followers as sfdaydream. Jennifer stays stylish whether she’s strolling through the local park or striking a pose in a gorgeous gown next to an equally stunning backdrop.

Kate Ogata

Kate is a video content creator and vibe maker in San Francisco. For her 130K Instagram followers, Kate spotlights her favorite local eateries and her casual weekend style. Kate is all about sharing her recommendations on things to do and places to eat in San Francisco.

Tiffany Wang

Tiffany is a digital creator based in San Francisco who loves to travel. When she’s not busy jet-setting, Tiffany treats her Instagram followers to a peek inside her life. She often shares her favorite local businesses and highlights getting married in San Francisco’s City Hall.  

Victoria Smith

Victoria is an author, blogger and publisher. On Instagram, where she’s better known as sfgirlbybay, Victoria’s 207K followers tune in to see her design aesthetic, whether she’s sharing her tablescape skills or getting in touch with her homemade crafting style.


Hannah is a San Francisco wine blogger who will happily travel to reach the best food and wine destinations. On Instagram, where she’s better known as vinoforbreakfast, Hannah shares her top picks for local wineries and takes her followers along on a flavor-filled winery tour.


Zory is a San Francisco-based blogger, content creator and travel photographer. On Instagram, where she’s better known as zorymory, the mid-tier influencer shares photography tips for getting good shots in a busy location and shares a look at San Francisco’s colorful, iconic “Barbie House.”

Tim Cheung

Tim is a food blogger in the San Francisco Bay Area. For his 334K Instagram followers, to whom he’s known as bayarea.foodies, Tim shares unique and tasty finds

Sarah — sarowly

San Francisco-based Sarah is a travel blogger and photographer who loves beautiful places, road trips and adventure. Her Instagram followers, to whom she’s better known as sarowly, tune in to see what’s on her San Francisco bucket list and her list of must-take California road trip routes.

Ally Chen — fashionbyally

Ally is a digital creator who shares fashion, luxury travel and lifestyle tips. The San Francisco-based Instagram influencer, known to her followers as fashionbyally, shares everything from a spring style fashion preview to an absolutely dreamy local brunch spot. Her feed is full of modern and colorful fashion as well as travel and lifestyle content.

Kris Hui

Kris is not only a well-known San Francisco influencer but also one that is popular for her fitness and wellness content. She has successfully grabbed the attention of more than 109K followers with her workouts, life in the Bay Area, and favorite athletic gear brands.


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