Skip to main content

Love is definitely in the air. You might associate Valentine’s Day with brands that offer chocolates, roses, or jewelry. But, even considerably less romantic brands can give their content marketing a romantic spin. These five examples of romantic content marketing show that love works for pretty much any brand.

5 Romantic Content Marketing Examples

Mercedes-Benz Romantic Content Marketing

Mercedes Benz Australia – Love Is Love

In 2017, Mercedes Benz Australia released a short video called “Love Is Love.” The concept of the 30-second video is simple — it features two pairs of hands holding the Mercedes symbol. As the video plays, the pairs of hands changes, showing a diversity of couples.

One of the goals of the romantic content marketing video was to raise awareness of equality. Other goals were to show the world where Mercedes stands on the issue, and to celebrate love. The video was released in Australia just nine months before the country legalized same-sex marriage. So, Mercedes also took a political stance with its content marketing.

The video campaign went on to win a Shorty Award in the auto category. Although created for Australia, it did go on to reach other Mercedes Benz markets. On Facebook, the video received 262,000 views and around 3,500 likes.

Hallmark Romantic Content Marketing

Hallmark – Put Your Heart to Paper

A roundup of romantic content marketing that didn’t feature a campaign from Hallmark would be lacking in some way. After all, without Valentine’s Day and other holidays for celebrating love and romance, Hallmark wouldn’t exist.

For Valentine’s Day 2015, Hallmark put together a video series featuring real couples sharing their relationship’s romantic details. Called “Put Your Heart to Paper,”  the video series (which has since been taken off of YouTube) also featured the hashtag #putyourheartopaper, which continues to be used on Twitter.

The most notable aspect of the brand’s romantic content marketing video campaign was that it featured one same-sex couple out of the 10 couples included. Along with warming people’s hearts with its romantic message, the campaign gave Hallmark a chance to show that it was an inclusive company.

Love, Your Bread Romantic Content Marketing

The Healthful Nom-Nom-Rom-Com

You can probably count on one hand the number of people who associate whole wheat bread with romance. But, Bimbo Bakeries, the parent company of brands such as Arnold, Oroweat, and Brownberry, tried to do just that with its “Love Your Bread” campaign.

At the heart of the romantic content marketing campaign was a 30-second video featuring a young woman detailing all the qualities and faults of her true love. The twist: her true love happened to be a slice of healthy bread.

The brand used Twitter advertising to promote the video, which led to more than six million views and more than 32 million impressions. It also helped to increase social mentions of the brand by 10 times. As a result of the campaign, the brand’s social follower count increased by 7,000 percent. Today, its Twitter feed has more than 17,000 followers.

WestJet Romantic Content Marketing

WestJet Proposal Video

WestJet, an airline that primarily serves Canada, had an idea for the proposal video to end all proposal videos. The brand chose two men who were out shopping for engagement rings. WestJet told the men it would send them to Barbados with their partners if the men would agree to let the airline choose when they proposed.

The resulting video tells the couples’ stories, and features plenty of shots of each couple enjoying their relaxing getaway on the beach. Of course, the big finish is that each guy proposes to his girlfriend. Spoiler alert: Both said yes.

So far, the romantic content marketing video published a few days before Valentine’s Day in 2015, has more than 1.5 million views on YouTube. WestJet also produced two separate videos, giving people more information on each of the couples featured.

Tiffany & Co Romantic Content Marketing

Tiffany Tattoo Shop

You wouldn’t usually associate high-end jeweler Tiffany with tattoos. But, for Valentine’s Day 2018, the brand introduced the Tiffany Tattoo Shop. It’s an online design gallery that lets people customize “tattoo” graphics and share those graphics with their friends and loved ones, using the hashtag #BelieveInLove.

The mobile version of the Tattoo Shop lets users take photos of themselves (or anything else), then resize the tattoo graphic and place it somewhere on the photo.

There’s no denying it — people love love. As these romantic content marketing examples show, they also love getting to hear the stories of others, and getting to actively engage in the content they are consuming. When creating romantic content, remember to think of what your audience loves, not just what you want to sell them.

Want to learn the ins and outs of Instagram Content Marketing?

Download your free copy of the Instagram Content Marketing Guide today!