Resident Evil Trends on BrandGraph® After Demoing Upcoming Game

On Jan 21, 2021, Capcom hosted a Resident Evil Showcase for Resident Evil Village. The showcase featured a new trailer and gameplay for the latest installment of the franchise. Resident Evil Village was in development for over three years before it was officially announced in 2020. The last time a new Resident Evil game was released was back in 2017. So it came as no surprise that fans of the survival horror series were excited to hear a new addition would soon be available. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Resident Evil following the demo on Jan 21.

Also trending this week on BrandGraph were brands like the Atlanta Braves and Detroit Lions. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of January 18, 2021

Resident Evil
Atlanta Braves
Detroit Lions
Bernie Sanders
Toronto Blue Jays

Resident Evil

Resident Evil is a horror survival game franchise that has risen to popularity since coming out in 1996. Resident Evil trended on BrandGraph back in Aug 2020 when a new Netflix series based on the game was announced. However, more information surrounding the series is not available. In the meantime, fans are patiently waiting for the tenth installment of the franchise to release. Resident Evil Village is set to release on May 27, 2021. The video game will be available on Windows, Playstation 4/5, and Xbox One/Series.

Atlanta Braves

Former Atlanta Brave’s right fielder and Hall of Famer Hank Aaron died on Jan 22, 2021. The Atlanta Braves trend on social media and BrandGraph as baseball lovers remember the legend “Hammerin’ Hank.” Despite speculations, Aaron passed away peacefully in his sleep due to natural causes and not from COVID-19. Fans are remembering Aaron for his resilience and passion for the sport of baseball. He is known for breaking the record Babe Ruth’s home run record and still holds many other MLB batting records. Throughout his 23 seasons in the MLB, Aaron faced server racism and received thousands of death threat letters.

Detroit Lions

On Jan 23, 2021, it was announced that the Detroit Lions and Matthew Stafford have mutually agreed to part ways. The Detroit Lions trend on social media as fans react to the news. For some, the trade came as a surprise since Stafford has spent his entire NFL career with the Lions. Stafford was first drafted by the Lions as their first overall pick in the 2009 NFL Draft. Back in 2017, Stafford signed a $135M extension with the Lions, making him the highest-paid player in NFL history at the time. Lions fans are sad to see Stafford go since he has been a team staple for 10 years.

Bernie Sanders

U.S. politician Bernie Sanders trends again on social media and BrandGraph. The Inauguration of President Joe Biden featured a lot of great moments. Including iconic performances by Lady Gaga and Jenifer Lopez. And some major fashion statements made by Michelle Obama and Jill Biden. However, it was Sanders who ended up grabbing everyone’s attention. By the end of the Inauguration, Sanders had become a media sensation and a full-blown meme. Social media users started photoshopping images of Sanders wearing his signature Burton coat and a pair of handmade mittens.

Toronto Blue Jays

Outfielder George Springer has signed a six-year contract with the Toronto Blue Jays. Springer has spent the last six years playing for the Houston Astros. In 2017 he played an essential role in helping the Astros win the World Series and was named World Series MVP. The Blue Jays trend on social media and BrandGraph as fans react to the $150M trade.