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Reaction channels on YouTube are those in which creators react to various forms of media. But what exactly is it about watching someone else’s response to a video or a song that keeps audiences hooked? This blog post delves into the phenomenon of reaction channels on YouTube, exploring the factors contributing to their widespread popularity. Let’s dive into the world of reactions, emotions, and shared experiences that these channels offer, plus examples of reaction channels on YouTube.

A reaction video is just as it sounds: a video of someone reacting to something. It’s a space for someone to give their opinion on a pop culture, worldly or social media topic. Creators can make a reaction video on just about anything and channels typically have niches. For example, some channels focus on political topics, while others react to content posted by other influencers.

People are interested in these videos for many reasons, including:

  • Entertainment: Reaction channels often provide humor and entertainment. It’s fun to see people’s genuine reactions to things, especially if they are reacting to something the viewer enjoys.
  • Shared experience: Viewers could feel less alone by watching videos on a shared experience.
  • Curiosity: Reaction channels can introduce viewers to new content, music, movies, games, etc., that they might not have discovered on their own.
  • Different perspectives: Reaction channels offer different perspectives on popular content or topics. It’s interesting to see how other people interpret and react to certain pieces of content, trends or moments in popular culture.
  • Emotional connection: Viewers may feel an emotional connection to the reactor. Seeing someone else get excited, scared, or emotional over the same things can create a bond.
  • Validation: If the person reacting has the same reaction as the viewer, it can validate their feelings.
  • Educational: Some reaction channels provide insightful and educational commentary. This can help viewers understand the content better.
  • Binge-watching: Reaction videos can be bingeable, whether short-form or longer pieces of content.

Can reaction channels be monetized?

Monetizing a reaction channel is possible; however, it’s important to note that copyright issues can arise, especially when using content from other creators. Creators must follow fair use guidelines and consider seeking legal advice if unsure. Many creators make sure to add original content and commentary to the original content.

Examples of reaction channels on YouTube

We’ve found six of the top channels on YouTube making popular reaction videos.

Reaction Time

Reaction Time is a channel run by Tal Fishman where he shares random opinions and reactions to things happening online. Tal discusses weird trends happening on TikTok, scammers and how he feels about the dreaded “Karens” online. His channel has over 14 million subscribers.

Man Carrying Thing

Jake is behind Man Carrying Thing, a popular book reaction channel. Jake has grown to just under 400K subscribers with his take on books and other internet-related things that he deems important. He also makes funny videos, pushing the envelope on topics he disagrees with.

Drew Gooden

Drew has over 4 million subscribers on his reaction channel, which has almost 900 million views. Drew reacts to things like movies and TikTok videos and even tries things like AI to create a YouTube video. He picks random topics, most of which are currently relevant or being talked about throughout the internet, making his content exciting to listen to for many.

Green is Not Nick

Nick has a channel of 684K followers. He talks mostly about pop culture or other topics that everyone else is talking about. He likes to give his opinions and says he loves drama.

Gabi Belle

Gabi is a female reaction YouTuber who has 669K subscribers. Gabi shares all things pop culture, like celebrities, video games, TV shows and even what’s happening on TikTok.

Charlotte Dobre

Charlotte is another female reaction YouTuber who has grown her channel to 1.7 million subscribers. This famous influencer, with her signature red hair, shares reaction videos, comedy and lifestyle content. Her videos are hilarious and full of drama, exciting moments and fun editing.

YouTube reaction channels will continue to be popular with those who love long-form content. Whether you’re a brand looking for a unique YouTube influencer or a viewer who likes this type of content, check out our list above.

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influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings