A social media post from an expert, which may be a celebrity or Internet star, can receive thousands of comments — triggering people to act — in a matter of minutes.
So notes Ted Murphy, CEO of IZEA, which connects brands with influential content creators.
If you give “YouTube star Bethany Mota a new hair spray to post about, it will likely be sold out within days, sometimes hours, on average,” he told IBD. “Her YouTube videos from the last month have 2 million views each, with hundreds of thousands of comments and likes.
Sometimes a little online influence is all it takes to move the needle and send products flying off shelves.”
Tips on getting in on the influential endorsement action:
Think beyond traditional.
A recent IZEA study found that consumers perceive sponsored social posts to be as effective as TV commercials, Murphy shares. Further, “52% of companies in the study have a stand-alone sponsored social budget, and find it to be in the top-three most-effective marketing investments they make.”
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