11 Plant Influencers Blooming on Social

In the lush and thriving world of social media, a new breed of influencers has taken root: plant influencers. These green-thumbed creators cultivate a dedicated following with their verdant posts and expert advice. From exotic houseplants to sustainable gardening tips, plant influencers share a variety of topics, including plant care tips, DIY gardening projects, plant-based recipes, and home decor inspiration featuring indoor plants. This flourishing niche of influencers offers a unique opportunity for a wide range of brands, from garden centers and home decor companies to wellness brands and eco-friendly product lines, to tap into an engaged and growing audience of plant enthusiasts.

11 plant influencers blooming on social

Summer, the author of “How to Make a Plant Love You,” teaches her houseplant masterclass on YouTube. She also shares plant-related tips, identification, and general knowledge. Join her 223K Instagram followers as she shares her advice on seasonal plants and her insight into her newly renovated greenhouse.

Bekka, the creator of the House Plant Plants platform, has earned 86.9K followers through her passion for plants. Bekka learns as she grows, posting interesting, exotic versions of houseplants and more.

Benji grew up cultivating fruits and vegetables in the garden with his father and then pursued a major in environmental studies. The plant lover shares his knowledge on everything from plant care and displays to terrariums and grow lights. His YouTube account alone has 436K subscribers, who see his favorite houseplants of the year, a variety of plant projects and home garden updates, and his “Plant Diaries” series.

Ashley has a YouTube channel dedicated to all things houseplants: plant shopping, plant hauls, plant tours, and more. Ashley’s 80.8K subscribers learn where to plant shop on a budget and which plants are best for the home.

David is the face behind Plant Fever, an Instagram channel with 181K followers who tune in to watch him shop for plants, containers and related accessories. He also takes photos and videos of his plant collection, which bring him so much joy that it’s contagious.

Jacintha joins Plant Tok as one of the most popular plant influencers who showcases her passion for all things green. She educates her 71.6K followers on caring for plants at home. Jacintha creates a series on bottom watering plants, hydroponic plants and cutting leaves.

Em is the ultimate guide for caring for houseplants and how to style them. Em primarily shares her indoor plants but often creates outdoor garden content as well. She has more than 44.3K followers.

Runo Plants is a business on TikTok with more than 27.7K followers. It began with the idea of helping others, even in cities like New York, learn how to bring green into their own spaces. Eric explains plant care and purveys new greenery hitting their store.

Known on TikTok as Plant Tok’s Houseplant Girl, Reagan entertains and educates more than 329.7K followers as she shares home and garden hacks as a botanical business owner. She dives into the basics of flowers and plants and seasonal plants. She shares plenty of gardening hacks.

Dan joins Plant Tok as he shares lifestyle content with more than 53K followers. Dan’s feed is full of his incredible greenhouse, home of many of his vlogs, and inspires his followers.

Dana, or Leafy Diva, has a creative handle and a passion for greenery. She shares her favorite plants and pots and educates 100.4K followers on everything they need to know to begin incorporating green into their spaces. Dana explains everything from how to move plants to how to get more root growth.