With over 250 million people using the platform, Pinterest is thriving. It’s a very positive social media site, encouraging everybody to share the things they love about life. If you want inspiration for a craft project, ideas for gifts or advice on your next purchase, Pinterest has the answers. Here we showcase some of the top Pinterest boards you should be checking out.
What Are Pinterest Boards?
Pinterest boards are a way for content creators and users to organize their Pins. Users simply create a board relating to a specific topic, and then add to that board as they want to. Boards are useful for several reasons:
- They let businesses showcase products by type.
- They let content creators group similar content by category.
- They let Pinners follow certain content from creators so they get a targeted experience of the things they like the most.
10 Top Boards
Pinterest boards make it very easy for businesses and influencers to tailor content for a specific audience. Here are 10 great boards showcasing how it’s possible to target niche markets.
- Etsy Weddings – Etsy: Etsy is an e-commerce website for handmade products and craft supplies. It’s just the sort of thing that does well on Pinterest, where crafts and visual arts inspire millions of Pinners. Etsy has a number of boards, but one of their best is Etsy Weddings, combining products with craft ideas and pictures of fairytale weddings. The board has over 979,000 followers.
- The Chef – REI: The Chef is a board maintained by REI, an American retailer specializing in recreational equipment. The board focuses on cooking equipment for outdoor adventurers and examples of dishes it’s possible to make. It has over 105,000 followers.
- Parties – Joy Cho / Oh Joy!: Joy Cho is the founder of Oh Joy! Her Pinterest account covers a wide range of subjects, including art, photography, food, outfits and crafts. Her Parties board is a great source of inspiration for any kind of gathering. It features venues, place settings, party food and decorations. Joy updates the board regularly for more than 948,000 followers.
- Things to make – Bekka Palmer: Bekka Palmer is a photographer and textile artist from Brooklyn. On Pinterest she shares lots of creative ideas, and her most successful board features things to make. Great ideas and fun, inspirational images have garnered an audience in excess of 6.43 million people.
- Delicious – Jane Wang: Here’s one for all the foodies. Jane Wang offers a diverse range of subjects across her boards, including comedy, craft, DIY, fun things to do with the kids and nature. However, her most successful board is all about food. It has over 6.42 million followers. She also has a board on Foodie Infographics with 2.65 million followers.
- Living Spaces – Bonnie Tsang: According to her Pinterest bio, Time Magazine named Bonnie Tsang one of the “Top 30 Pinterest Curators to Follow.” With that kind of endorsement it’s not surprising she has over 7 million followers. Her most popular board is Living Spaces, which features all kinds of inspiration for home interior design. Over 3.49 million people follow the board.
- DIY – HonestlyWTF: More great inspiration for DIY fans, this time from the HonestlyWTF website. Erica Chan Coffman curates the content for the board, and she likes anything extraordinary that blows her away, so expect something unusual. The board has 2.66 million followers.
- Dresses & skirts – Caitlin Cawley: Anybody who loves fashion is going to love this board from Caitlin Cawley. It has over 1.47 million followers.
- Patterns And Proportions – Jane Wang: This is another board from Jane Wang with over 2 million followers. This time she’s using her creative eye to find cool patterns and shapes in everyday objects. This kind of board is a feast for the eyes, and a perfect example of what a visual platform such as Pinterest excels at.
- Words to Live By – Christine Martinez Loya: If you’re looking for a little motivation, or a few positive words to lift your spirits, look no further. Christine curates catchy slogans and memorable quotes for the Words to Live By board, garnering an audience in excess of 4.5 million followers.
Influencer Discovery and Pinterest
The power of Pinterest comes from its visual format, which adds impact and easy accessibility to any brand message. It also boasts large audiences of young and female users. Around 67 percent of Pinners are millennials and 93 percent of users use the site to plan purchases, according to Influencer Marketing Hub. That makes Pinterest the perfect platform for speaking to a younger generation with cash ready to spend on experiences. These factors make Pinterest a good place for influencers to ply their trade.
If you want to find talented individuals curating the kind of content showcased in this list, influencer tools help. Start by registering with IZEAx Discovery to gain access to the largest marketplace of its kind for 100 percent opt-in content creators. Once you’ve signed up, start discovering top Pinterest influencers with the skills to pin your marketing campaign at the top spot.
