Hidden Valley Ranch worked with IZEA to drive awareness and sales of their Secret Sauce and Dry Dips products during “The Big Game.”
We selected fourteen influencers to produce recipes using Hidden Valley Ranch’s Secret Sauce and Dry Dips. Posts were shared across Instagram and Pinterest and were further amplified with promoted posts.
Scope
Managed Sponsored Social
Content Repurposing
Promoted Posts
KPIs
Awareness
Sales
Hidden Valley Ranch worked with IZEA to drive awareness and sales of their Secret Sauce and Dry Dips products during “The Big Game.”
We selected fourteen influencers to produce recipes using Hidden Valley Ranch’s Secret Sauce and Dry Dips. Posts were shared across Instagram and Pinterest and were further amplified with promoted posts.
Scope
Managed Sponsored Social
Content Repurposing
Promoted Posts
KPIs
Awareness
Sales
$0.84
CPE
110K+
TOTAL ENGAGEMENTS
9M+
TOTAL REACH
6.51%
ENG RATE
$0.84
CPE
110K+
TOTAL ENGAGEMENTS
9M+
TOTAL REACH
6.51%
ENG RATE
Social-to-Cart Transfers
Through our partnership with Click2Cart (C2C), we turned influencer content into a one-click shopping cart experience–sending the audience directly to the checkout-pages of select retailers to purchase Hidden Valley Ranch products.
Influencer content goes live across organic and promoted posts with traffic driving to the C2C link.
The consumer selects their preferred retailer and quantity of products.
Once the preferred retailer is selected, the consumer is taken directly to the cart page with the products already loaded.
Click2Cart Commerce
Click2Cart is operated by SmartCommerce and is a one click, direct to cart shopping experience for social media.
Click2Cart Commerce
Click2Cart is operated by SmartCommerce and is a one click, direct to cart shopping experience for social media.
Instagram Photo Performance
Six influencers created Instagram Carousel posts, displaying multiple photos of their custom recipes using Hidden Valley Ranch’s Secret Sauce and Dry Dips. This provided a wider variety of high quality content to be repurposed through ContentMine™.
Leigh Ann
@mydiaryofus
40K+
Followers
Shruthi
@thehonestshruth
127K
Followers
Lori Yates
@foxeslovelemons
18K+
Followers
559K
TOTAL ENG
17K
TOTAL CLICKS
4.9M+
TOTAL REACH
11.3%
ENG RATE
559K
TOTAL ENG
17K
TOTAL CLICKS
4.9M+
TOTAL REACH
11.3%
ENG RATE
Kita Roberts
Instagram Story Performance
@Eatingwitherica’s story content garnered the most interactions with a 13.03% engagement rate and 3.01% click-through rate. Additionally, @Uptoclaudia value added two additional Instagram Story Frames, further promoting the Hidden Valley Ranch Secret Sauce.
Erica
@eatingwitherica
44K+
Followers
Claudia
@uptoclaudia
124K
Followers
Kasim
@kasimjhardaway
42K+
Followers
12
FRAMES
640K+
TOTAL FOLLOWERS
30K+
TOTAL IMPRESSIONS
657
ORGANIC ENGAGEMENTS
12
FRAMES
640K+
TOTAL FOLLOWERS
30K+
TOTAL IMPRESSIONS
657
ORGANIC ENGAGEMENTS
Pinterest Photo Performance
Influencers shared their in-feed Instagram content to their Pinterest or Twitter channel, increasing the campaign’s overall reach, Pinterest posts are great evergreen content because once content is repined, the algorithm continues to increase visibility over time.
Six Sisters’ Stuff
@SixSistersStuff
1M
Followers
Lakita Anderson
@simplylakita
2.9K+
Followers
Kita Roberts
@girlcarnivore
2.5K+
Followers
12
POSTS
1.8M+
TOTAL FOLLOWERS
1.1M+
TOTAL IMPRESSIONS
6.7K+
TOTAL CLICKS
12
POSTS
1.8M+
TOTAL FOLLOWERS
1.1M+
TOTAL IMPRESSIONS
6.7K+
TOTAL CLICKS
Pinterest Story Performance
Four influencers posted 6-7 frame Pinterest Story content, with Six Sisters’ Stuff value adding an extra story. Unlike other platforms, Story content on Pinterest does not disappear after 24 hours, increasing the overall lifespan of the sponsored content.
Shruthi
@thehonestShruth
1.6K+
Followers
Julie
@julieseats
2.9K+
Followers
Rachael
@ezpzmealz
2.5K+
Followers
4
POSTS
1.8M+
TOTAL FOLLOWERS
6.83K+
TOTAL IMPRESSIONS
6.8K+
PIN CLICKS
4
POSTS
1.8M+
TOTAL FOLLOWERS
6.83K+
TOTAL IMPRESSIONS
6.8K+
PIN CLICKS
Positive Purchase Intent
Looking at the positive purchase intent from these posts, we can see that the influencer’s audience is engaged with the content and moving lower in the funnel.
Overall Campaign Performance
The campaign performed strongly for the food CPG industry, exceeding our organic benchmarks across the board.
40
CONTENT PIECES
14
INFLUENCERS
44K+
TOTAL CLICKS
6.2M+
IMPRESSIONS
40
CONTENT PIECES
14
INFLUENCERS
44K+
TOTAL CLICKS
6.2M+
IMPRESSIONS
