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North Carolina is also home to quite a few of the top influencers in the country. From the cities of Asheville, Raleigh and Charlotte to the nature-filled spaces in between, if you’re looking to learn more about what North Carolina has to offer, we have 12 influencers about to spark your interest in the state.

Top 12 North Carolina influencers

Roger and Briana Kornegay

Roger and Briana are two of the biggest foodies in the state. The two run the popular Raleigh Food Trap Instagram account, where they share food and fun throughout the city of Raleigh and beyond. They have over 118K followers on Instagram and 144K on TikTok, and their posts feature brunch spots and more.

Sarajane Case

Sarajane is an influencer, coach and podcaster residing in the mountains of Asheville. She has a popular Instagram account where she shares about the Enneagram with 442K followers. Find vlogs or Asheville content on her YouTube channel. 

Megan Nichols

Megan is the influencer behind NC Eat & Play on Instagram and TikTok. She has over 609K followers between the two platforms and for good reason. She enjoys sharing food, different places to stay and travel to in the state, outdoor activities and everything in between. Megan also has children, sharing child-friendly things to do. 

Claire Guentz

Claire is a blogger and influencer who recently started her career in real estate. She shares her life as a new agent, things she loves around Raleigh and fashion content. Claire has just under 150K followers on Instagram and shares collaborations with local businesses like Finn Plastic Surgery

Penn and Kim Holderness

Between TikTok and Instagram, the Holderness family has over 2 million followers watching their hilarious content. This husband and wife duo post about family, North Carolina, and funny things.

Vanessa Krombeen

Fashion, lifestyle and fitness blogger Vanessa is another North Carolina influencer to follow. She’s a mom to a little boy and shares home content and her love for beautiful clothing and staying healthy. Vanessa has 165K followers on Instagram plus runs her blog, the Cheeky Been, and a podcast. She lives in Charlotte.

Meg and Dylan

Meg runs a Raleigh-focused blog called Raleigh on a Budget. She has almost 50K followers on Instagram and shares local businesses and activities. They also try to get homeless dogs in the area rescued.

Allison Reynolds

Allison has almost 80K followers on Instagram, where she posts about the best food, activities and travel ideas for the Raleigh area and North Carolina. She’s covered Wilmington, Conover, Chapel Hill and, of course, Raleigh.

Erika Gianni

Erika is the influencer and real estate agent behind Raleigh Hidden Gems. With an eye for selling homes or apartments, Erika also knows where all the special places are in and around Raleigh. 

Megan Pintell

Megan shares travel guides, where to stay and the best food in the state with her 76K followers on TikTok. Known for her bright blonde bob, you can find Megan all over the state discovering new or unique places to check out. 

@magnoliamegan A recap of some of my favorite experiences across North Carolina of 2023 ✨ follow me @magnoliamegan for more adventures coming in 2024! 🫶🏼 There’s so much to do and experience in the state of North Carolina and I love sharing these experiences with you all so you can try them someday too! We did a LOT of traveling this past year, maybe too much haha but next year we’re focusing on still sharing things to do across the state and surrounding areas that you’ll love and hope you will follow along! Did you know about all of these experiences in NC? ✨ Stay tuned for a part 2 showing experiences from other states & international travel recap for the past year! #northcarolina #nc #raleighnc #ashevillenc #lifestyleblogger #visitnc #travelamerica #usatravel ♬ 2023 recap long version - nathaellabat

Jensen Savannah

Jensen is a Carolina girl through and through. Her TikTok shares her love of both the Carolinas. She has almost 400K followers on TikTok and lives in Charlotte. She also shares many cool places throughout the East Coast. 

Maryam Thomas

Maryam is our final North Carolina influencer who currently resides in Charlotte. She’s grown her TikTok to just over 25K, posting day-in-the-life videos in her favorite city. Her vlogs are relaxed and fun, showing Charlotte through the eyes of a local.

@maryamthomasss y’all my legs were in so much pain after this bc I was so hard to keep up with her 😭 #dailyvlog #dayinmylife #dayinthelife #lifestyle #vlog #charlottnc #fyp ♬ Drake style/HIPHOP beat(1491552) - Burning Man


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