NYC Influencers to Follow on Social Media

New York City pulses with creativity, and its influencers are no exception. From chic downtown scenes to hidden gems across the five boroughs, NYC creators showcase their lives in the city that never sleeps. Whether it’s fashion, food, or lifestyle, these influencers capture the heartbeat of the metropolis, bringing their followers along for every adventure.

NYC influencers living it up in the Big Apple

Jenypher is a fashion, beauty and lifestyle vlogger based in New York and New Jersey. She has 267K fellow fashion minded Instagram followers who look to her as inspo for summer outfits and quick 5 minute makeup routines. Jenypher also shares insights into her faith journey, adding a personal touch to her content.

Gusyerlis is a NYC-based content creator with a growing community of over 6K Instagram followers. She shares her experiences in and outside of New York, from attending creative festivals to relaxing on Miami beaches. With a keen interest in fashion, Gusyerlis frequently showcases her modern and sophisticated style.

Sarah’s tour guide videos have earned her over 291K YouTube subscribers, making her channel the ultimate guide for exploring New York City. With more than a decade of living in the city and as a licensed tour guide, Sarah offers something for everyone—from budget-friendly tips to uncovering hidden gems in iconic spots like Central Park. Her videos are perfect for anyone looking to make the most of their New York adventure. Check out our Q&A with Sarah.

Wilnesha, also known as Winn,  is a published fashion stylist and personal shopper who highlights her fashionable NYC lifestyle on social media. She has a community of 1.4K Instagram followers who are entertained with her unique and intriguing sense of style.

As a successful NYC photographer and lifestyle blogger, Lucia shares her incredible talent for capturing her favorite moments around the city with her 53.2K Instagram followers. Lucia has created a loyal Instagram following by sharing her experiences and showcasing her shots of client shoots.

Daniel is a multi-talented creator with a passion for film, fashion, beauty and fitness. With 20.5K TikTok followers, he shares his insights on these topics and often attends exclusive events around New York for brands like Prada and Lululemon.

Terry is a certified career coach based in NYC with 207.7K TikTok followers who turn to him for expert job interview tips and career advice. His content covers everything from networking strategies and career change guidance to tips on advancing in the workplace.

Anastasiia is a lifestyle and fashion influencer known for showcasing her stylish NYC life, filled with Hampton bachelorette parties and Fashion Week appearances. Her chic, neutral-toned outfits and classic style are a hit with her 107K Instagram followers.

Diego León

Diego is a menswear and lifestyle creator based in the Bronx, sharing his style tips and NYC adventures with his 43K Instagram followers. From uncovering the best city views to finding the top pizza spots, his content is a go-to guide for stylish living in New York.

Sai De Silva

Sai is a mom of two and a self-proclaimed luxury fashion enthusiast with 176K TikTok followers. Known for her humor and busy lifestyle, she gives her audience a glimpse into her world, including her attendance at various NYC events. Sai also stars on “The Real Housewives of New York City.”

Elise Young 

Elise is a fitness trainer with 1.2M Instagram followers, known for her accessible, user-friendly workouts. She posts a variety of routines, from full-body dumbbell workouts to targeted exercises focusing on areas like the lower body. Elise’s content is a go-to source of inspiration and motivation for her followers.

Danielle Bernstein

Danielle is an NYC entrepreneur, fashionista, and NYT-bestselling author with 3.3M Instagram followers. Whether she’s sharing her latest nail designs or her afternoon workout outfit, Danielle is a source of stylish inspiration for her audience.

Meg Radice and Audrey Jongens

Meg and Audrey are a dynamic duo who review the top dining spots in NYC, covering everything from casual eateries to upscale fine dining experiences. With 459.7K TikTok followers, they offer insights into the city’s diverse culinary scene, making their content a go-to for food enthusiasts.

Audrey Peters

Audrey is a lifestyle and fashion influencer with a hilarious sense of humor. She’s very playful with her content, often incorporating jokes like addressing rumors she has heard about herself online. She also gives her 994.4K TikTok followers fashion advice like picking the perfect going out dress and how to accessorize your handbags.

Brian Lindo 

Brian shares his favorite NYC food spots with his 130.8K TikTok followers, covering everything from savory Chinatown dishes to grab-and-go bagel shops. His recommendations cater to both locals and tourists seeking must-try eats in the city.

Brandon Woelfel

Brandon is a Brooklyn-based freelance photographer who has collaborated with brands like Nikon to showcase his photography skills. His 445K TikTok followers get an insider look at his photoshoots, along with photography tips such as the benefits of using different lighting setups.

Casey Neistat

Casey built his global audience of 12.6M YouTube subscribers through his creative, high-quality vlogs, known for their innovative transitions and edits. His videos feature unique content like testing the world’s smallest vlogging camera and experimenting with AI-generated videos.

Ariel Viera

Ariel, a proud New Yorker with Puerto Rican roots, has amassed 701.9K TikTok followers. His videos showcase his exciting adventures both within New York, such as visiting Rockefeller Center, and abroad, with destinations like the Swiss Alps.

Taylor Reynolds 

Taylor, a lifestyle influencer and one of NYC’s “It Girls,” shares her vibrant city life with over 48.6K TikTok followers. Her content features her life experiences, latest outfits, city explorations and favorite tracks from her DJ gigs.

Drew Thomas 

Drew, a New York City-based model and TikTok influencer, shares his fashion-forward lifestyle with 182.1K followers. His content covers everything from fashion tips to the best restaurants and bars, as well as his travel adventures. Known for his humorous approach, Drew often includes inside jokes that keep his audience engaged and entertained.

Renata D’Agrella Kenen

Renata is a NYC-based influencer who shares her health journey, fashion finds and insights into her lifestyle with her 261.5K TikTok followers. Recently, she highlighted her favorite fall fashion pieces, including must-have boots, and posted cozy evening routine vlogs, giving a glimpse into her everyday life.

Hannah

Hannah is a leading fashionista on TikTok with 265.2K followers. She offers style advice for various occasions, from trendy Halloween costumes to building a vintage fashion collection. In addition, she shares her favorite shopping spots and tips on how she creates her outfits.

Halley Kate 

Halley has amassed 1.4M TikTok followers who love her fast-paced, stylish lifestyle. Her content features everything from her favorite Sweetgreen recipes and clothing hauls to sharing a tour around her apartment.

Gianna 

Gianna shares a special bond with her 330.4K TikTok followers, taking them along on her daily adventures. From getting ready routines and showcasing her city-chic fashion to offering a glimpse into her life working for a celebrity fashion stylist, her content is both engaging and inspiring.

Hope Williams 

Hope offers a mix of relatable and inspiring content to her 80.2K TikTok followers. She shares her favorite outfits that celebrate her curves and boost her confidence, while also providing styling tips on how to wear the latest trends, like suede jackets.

Madison Rae

Madison Rae, a self-proclaimed “Tribeca Fashion Mom” and lover of luxury fashion, is currently showcasing her stylish pregnancy outfits. From chic monochromatic ensembles to casual knit sweater looks, she shares her fashionable moments along the streets of New York. She has 53K TikTok followers.

Olivia McDowell 

Olivia is a NYC-based influencer whose content spans beauty, fashion and lifestyle. Her days are filled with attending fashion shows like Tory Burch, enjoying date nights, and hosting dinner parties with friends. With a glamorous, fast-paced lifestyle, she shares her experiences with 570K TikTok followers.

Jocelyn Kakalecik

Jocelyn’s TikTok page showcases her life as a 29-year-old living in NYC. With 43.1K followers, she shares her health and wellness journey, along with vlogs that highlight her popular “Day in the Life” series, including her 5 a.m. to 9 a.m. morning routines.

Katie Romero 

Katie is the go-to guide for discovering the best things to do in New York City. Her platform is packed with unique activities and hidden gems, from workout classes and makeup pop-up events to block parties. She also shares budget-friendly or free activities, along with her top recommendations for places to eat around the city. With 275.9K TikTok followers, she’s a trusted resource for anyone looking to explore NYC.

Shaiann 

Shaiann is a lifestyle influencer splitting her time between New York City and Miami. She brings her 154.1K TikTok followers along on her daily adventures, from attending brand events to sharing her different hair routines. Her content is both entertaining and easy to connect with.

Sydney 

Sydney is a recent grad who shares all aspects of her life with her 48.6K TikTok followers. As both a model and nanny, she vlogs about balancing her two professions. Her content includes spending time with friends, working during New York Fashion Week and recapping her summer adventures.

Rachel Solomon

With a following of 69.8K, Rachel has a growing community on TikTok. Her content showcases her fun lifestyle, from playing tourist in New York City to experience the city with fresh eyes, to sharing her iced latte recipe and living room decor ideas.

Preethi

Preethi is a fashion and lifestyle influencer with 122.8K TikTok followers. Known for her bold style, she frequently experiments with color blocking, contrasting silhouettes and vibrant patterns. She also shares daily vlogs, featuring her running journey, attending launch events and spending time with friends and family around the city.

Carson Light 

Carson offers affordable style tips and outfit inspiration to her 40.3K TikTok followers, while also showcasing her latest hair and nail designs. In addition to fashion, she shares life advice and vlogs her daily adventures in NYC, making her content both stylish and relatable.

Laura Mahachek 

Laura is an NYC-based influencer focused on wellness, sharing workout routines and motivation to inspire her 57.6K TikTok followers to maintain their own fitness journeys. She also mixes in fashion and lifestyle content, highlighting her favorite Poshmark finds and her hair care routines.

Hannah 

Hannah is living her dream life in NYC, sharing content that includes apartment tours, decor inspiration and her favorite skincare routines and products. She also vlogs about her 9-to-5 job and documents her travel adventures. Her relatable and engaging content has earned her 23.8K TikTok followers.