NASCAR Influencers Revving Up Social Media

NASCAR has grown into one of the largest and most popular motorsports on the planet. Many top drivers and car racing enthusiasts have leveraged their fame to become social media influencers — helping promote brands both inside and outside of racing. In this blog post, we’re going to take a look at some of the biggest NASCAR influencers active on social media today, showcasing their reach and influence within both the sport as well as global marketing initiatives.

Top NASCAR influencers on social media

Kyle Larson

American professional NASCAR driver and entrepreneur Kyle Larson takes to Instagram to share his passion for speed and behind-the-scenes insights on life on the track. More than 324K followers are treated to the 2021 NASCAR Cup Series champion’s exciting experiences and his love for racing.

Zach Arnold — nascarnonstop

Considered to be the No. 1 place for NASCAR updates, Nascarnonstop is a popular sports platform on Instagram that is run by racing enthusiast Zach Arnold. Since 2019, Zach has been keeping more than 31K followers up to date with the latest races, winners, and fan-favorite racing experiences.

Kyle Busch

American professional stock driver, race car driver, and racing team owner Kyle Busch is the guy in the No. 8 car out on the track. Driving for Chevrolet, Kyle has had a successful career that he now shares on his TikTok with over 429.1K followers. Kyle shares exciting experiences on the track with his #RowdyNation and often shares humorous posts.

Eric Estepp

Dedicated to all things NASCAR, Eric’s popular YouTube channel has grabbed that attention of more than 211K subscribers with news about talented drivers and upcoming races. Every week, Eric uploads new videos that analyze the top stories within the world of NASCAR. Throughout his channel, Eric has had the pleasure of interviewing some professional drivers and often attends the races.

David Land

As another YouTuber dedicated to sharing his passion for America’s popular motorsports, David has gained over 89.5K subscribers. David uses his knowledge of NASCAR, IndyCar, and more to explain current races and events throughout the sports season. From illegal street race information to the winners of the most recent races, David shares it all with his subscribers.  

Dale Earnhardt, Jr.

Who better to influence others about racing than one of the greatest drivers of all time, Dale Earnhardt Jr. Dale’s popular “Dirty Mo” channel has earned him more than 351K subscribers who are treated to interviews with other popular drivers and athletes that analysis and discussion about what’s currently going on in the sport. 

Kenny Wallace

Kenny is a former Fox Sports broadcaster and NASCAR driver who takes to YouTube to share his passion for racing and motocross sports. Having competed in 905 races from 1999-2015, Kenny knows a thing or two about racing and is here to share that knowledge with over 74K subscribers. Kenny uses his channel to break down the ongoing races for fans all over the world.

Martin Truex Jr. 

More than 193K followers on Instagram know Martin as the talented pro driver behind the wheel of the Toyota and Bass Pro Shops car and the nation knows him as one of the greatest drivers of all time. Martin’s feed shows his racing experiences and love for the sport. Martin only continues to grow in popularity after being named as one of NASCAR’s 75 greatest drivers in 2023.

Bubba Wallace

Bubba encourages more than 492K followers to follow his life in the fast lane as the professional NASCAR driver behind the wheel of the McDonald’s and Door Dash car. “Bubba” or William Darrell Wallace Jr. shares his life on and off the track with his followers through a series of photos that highlight his passion for racing. His followers are able to follow along his hot streaks.

William Byron

Professional driver representing Raptor and student of Liberty University William brings an exciting energy to Instagram that more than 136K followers love. William’s popular feed is full of his time on the track and behind-the-scenes clips of the work that goes into his success.

Denny Hamlin

Popular driver of the FedEx Camry in the NASCAR Cup Series and, most importantly, a dad to Taylor and Molly, Denny has won over the hearts of more than 212K followers with his exciting lifestyle. Denny’s feed is full of his fast-paced experiences not just on the track but with his family. He often appears on the Dirty Mo podcast with Dale Earnhardt, Jr.

Joey Logano

NASCAR Cup champion, husband, father and face of the Ford Pennzoil car, Joey has earned over 14.6K TikTok followers. Joey, one of NASCAR’s 75 greatest drivers in 2023, only continues to grow his following and posts vlogs representing his favorite brands and behind-the-scenes clips of his fast-paced routines.