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Motherhood is one of the toughest jobs a woman can take on, but a growing number of moms share their parenting journey with the world on social. From sleep training struggles to festive family vacations, these “mom-fluencers” share inspiration, advice, and entertainment. We’re sharing 12 mom influencers you can work with today.

12 mom influencers you can work with today

Yashy Murphy

ParentingToGo is Yashy’s passion. This blog was born in 2011, when the Toronto-based brand specialist started writing about her motherhood journey during maternity leave. The rest, as they say, is history. More than a decade later, Yashy continues to write about her family life, including their many travels. Tips on visiting Brampton, Ontario, and Dubai during COVID-19 are among the many great snaps shared on her Instagram. 

Lana Ato

A Texan and mother of two girls, Lana shares fun family content and has amassed more than 100K followers on Instagram. Her content focuses a lot on family travel. The Ato family plans to visit #22placesin2022, and they’re well on their way, with recent trips to a waterpark and Austin. From cute day trips to a petting zoo to romantic birthday trips, it’s easy to see why so many followers are drawn to this influencer’s Instagram. 


Maya describes herself as “an adventure seeker turned mom.” This Toronto mom of three boys runs a blog, Mayahood, where she details all the ups and downs of parenting. She turns to Instagram to share mental health tips for moms, great places for a family vacation, and easy recipes like French toast, which Maya whips up in her pjs.   

Diana Chastain

A stay-at-home-mom with a focus on healthy living, Diana shares #MealPrepMonday ideas, slideshows of family vacations, and cute gift ideas, like these pop-it Valentine’s Day gifts. This influencer also loves crafts and traveling, so her 12K Instagram followers get small doses of those hobbies as well. 

Kristen Scrugss

A running coach and mom of two, Kristen goes by the IG handle @mamabear_runs_marathons. As you might guess, this influencer’s Instagram is full of running snaps, including her most recent finish at the Boston Marathon. Her elementary-age daughters just finished their first fun run, too. Kristen’s fans love her running tips, family snaps, and travels that center on marathon destinations. 

Jackie Hernandez Lewis

Jackie is a Latina mom of three boys who writes about her family’s moments on her blog, Moments of Musing. Her Instagram, which is dedicated to honoring all that motherhood has to offer, is full of life’s little moments, like keeping the kids entertained when it won’t stop snowing outside and learning to love your post-baby body.    

Bianca Morales

A model-turned-mom, Bianca turns to TikTok to connect with other millennial moms. Her 215K followers love her keep-it-real style with relatable moments like the struggle of sleep training, imaginative play with her daughter, and hardcore gym routines that help keep her body toned. This “Miami Mami” is an avid poster, with almost daily updates to TikTok. 


This her house, I just pay the billssss- I know this but idk when it’s going to sink in. #fyp #millenialmom #sleeptraining #imsoft

♬ original sound - beefiyaa

Brittany Nichols

Brittany is a lifestyle blogger and mom out of Florida. This Disney lover writes about traveling and parenthood on her blog, the Mommy Nichols. Her blogging journey started in 2017 and includes everything from memorable mom fashion to rainbow-inspired fruit platters. Fans love her Southern flair, funky Florida destinations, and holiday inspiration.

Erika Dison

A stay-at-home-mom and TikTok influencer with 223K followers, Erika shares everyday tips like how to organize your fridge, how to save money on certain groceries, and regular segments like “What My Toddler Eats.” This Arkansas mom has hundreds of videos on TikTok and each offers a fun or helpful tip that every mom can use.

Nikki Smith

As a trained early childhood professional, Nikki and her husband launched an online educational platform, Smith Scholar Academy. With an Instagram full of fun-loving moments, reading tips, and sweet family snaps, it’s easy to see why followers are drawn to this mom entrepreneur.   


Nancy runs a lifestyle blog, What Mama Loves, where she shares family fun in Austin, adventures of raising a toddler, and self-care. This influencer set a goal to spend more time in nature and she’s making good on that promise with trips to playgrounds and local trails. She also shared her family’s crazy house-buying experience, which took several years to accomplish for the family of three. 

Jasmine Quirple

Jasmine loves a good adventure. This Philly-based girl mom is always on the go. From trips to an indoor waterpark to checking out Disney on Ice with her daughters, Jasmine has so much to share on Instagram. This influencer has 28K followers who love to celebrate motherhood along with her. 


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