17 Top Mom Influencers on Instagram

Stay-at-home moms, working moms and moms looking for other parents are building communities on Instagram. Mom influencers on Instagram are creating relatable content for other parents. There is so much content that these influencers can share no matter what stage of motherhood they’re in, with plenty of followers and viewers ready to learn from or relate to them.

Not only are mommy influencers popular for followers, but they’re also a perfect segment for brands to work with. A trustworthy mom influencer on Instagram will be able to grab the attention of other moms in the same or similar situation to her, whether by promoting their favorite cleaning product or sharing how they make recipes for their kids or showing how they practice self-care. 

17 of the top mom influencers on Instagram

Brianna — Bits of Bri

Brianna is a mommy vlogger and Instagram influencer with 183K followers. Brianna displays her decorating process, homemaking, cooking and the trips she takes with her three kids. Brianna has over 440K subscribers on YouTube and is well-known for her deep-cleaning videos.

Brooke Raybould

Brooke, known as the Southernish Mama, creates content for more than 523K Instagram followers. She’s a mom to four boys and serves as an inspiration to many other moms. Her Instagram includes mom hacks, grocery hauls (including pricing), family-friendly activities, and mom pep talks.

Melissa Weiss

Melissa has quite the following on social media, making her a top mom influencer with 218K followers on Instagram and more than 1 million on TikTok. The Weiss family has eight members and they share their lives online from sunny California. Melissa creates family content and posts about her favorite holidays, like Halloween and Christmas.

Alliy Thorstensen Scott

Alliy is a mom of two who shows her journey on YouTube and Instagram. This Colorado family shares a lot of home content and real-life moments with kids, and she’s also given an in-depth look at her pregnancy, complete with new mom tips. Her fun, relatable content has helped her earn more than 12.4K followers on Instagram.

Yasmyn Switzer

Yasmyn is another mom influencer who shows her everyday life as a young mom of three girls. On Instagram, where she has a following of more than 318K, she posts lifestyle content and brand collaborations, along with beachy content.

Britt Havens

Britt’s Instagram is the place to go for motherhood content with style and inspiration. She has more than 108K followers who keep up with her everyday style, brand collabs and cute family photos. She inspires her followers as she often shares insight into homeschooling all four of her kids.

Caitlyn Neier

Caitlyn is a motherhood YouTuber who shares her tips and lifestyle content on Instagram. She and her husband also own the brand Lolli Co., a nontoxic hair and body care line safe for children. Caitlyn has also gained popularity by sharing her experience with IVF when trying to get pregnant with her second child. She continues to share content about motherhood with her 67.1K followers.

Becca Bristow

Becca is a dietitian who has been sharing her life online for a few years but now posts motherhood content with 63.8K followers. Becca shows how to live a healthy but realistic lifestyle while also caring for a growing family. She is the mother to three children – soon to be four – and lives in a cute cottage.

Mikayla Shocks

Mikayla is a mommy influencer who shares a look into her family’s real life on Instagram, where she has more than 108K followers. She’s also formed partnerships with some of her favorite brands. Her content is relatable to other parents as she is a new mom of four beautiful children.

Aly Grice

Aly and her husband share their life with three kids. With nearly 36.2K followers on Instagram, Aly is a mom micro-influencer who packs a big punch with her loving, bright content.

Karla Bradley — The Bradley Bunch

Karla is a mom influencer with a large family. With more than 138K Instagram followers, Karla shares real-life insight into being a mom of nine.

Anna Cook

Anna uses her Instagram platform to show her adventures as a traveling mom. Anna inspires more than 62.1K followers as she shares her daily mom life, all things travel, and her passion for fashion.

Brittany Balyn

Brittany is a single mom who gives followers a peek at co-parenting. Brittany has 156K followers on Instagram, with whom she shares her life with a toddler and more relatable mom content. She brings positive vibes to more serious topics, too.

Summer Ford

Originally gaining popularity as a fashion and beauty TikToker, Summer has shifted to Instagram, too, showcasing her lifestyle as a young mom. The proud girl mom shows off her latest styles, her daughter’s cute outfits, and home decor inspiration for more than 207K followers on Instagram.

Kristin Miller

Kristin inspires her 246K followers, showing them how to make the seasons special for their families. Based in Dallas, Kristin fills her feed with her creative DIY party decor and inspo that can elevate any family’s home. Kristin also shares her favorite mom-friendly products.

Kelly Hill

Kelly brings all the sunny beach vibes to Instagram as a mom to her son, Dune, and with another one on the way. Her feed is full of fun days in the sun and life as a beach mom. She has more than 133K followers.

Liza Adele

Liza is a mom influencer who shares her everyday life with 125K followers. Liza, a mom of three boys, stays busy with her homebuilding project and brings her followers along for the ride. She shares everything from her favorite family meals and activities to her personal interest in modern fashion.