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Milwaukee is known by some as “A Bright Spot.” The slogan gained traction in the early 1900s as marketers sought to improve the city’s reputation. These days, Milwaukee is undoubtedly one of the brightest spots in the northern United States. Milwaukee is best known for its beer, cheese curds, and sports teams. The following Milwaukee influencers explore that and much more as they deliver engaging content to their followers.

Milwaukee influencers sharing life in the city

Jeffrey Matthias

Jeffrey, aka “JMatt,” is a Milwaukee resident who shares the latest on Milwaukee restaurants. His content is geared toward locals and tourists. He mixes in other helpful information about living in Milwaukee, including recycling tips and videos on the Wisconsin State Fair. Jeffrey has more than 181K followers.


Replying to @NADALINE MARSHALL shorter to enjoy the carnage more! 😅 #wistatefair

♬ original sound - JMatt (Milwaukee)

Giannis Antetokounmpo

Giannis is a Greek-born NBA star who is currently one of the best players in the league. Giannis has played for the Milwaukee Bucks since 2011. He helped the Bucks win the NBA championship in 2021 and furthered his commitment to the team by extending his contract another five years.

Giannis’ TikTok page shows his personality and sense of humor. Though Giannis is one of the most formidable and powerful players in the NBA, his TikTok videos show his more lighthearted side. Giannis has 4M TikTok followers.


They asked what i was doing for my birthday…so i told them… 😉🤣

♬ original sound - Giannis Antetokounmpo

Milwaukee Beer Radar

Milwaukee, known for its German heritage, is a stronghold for beer. Miller Lite and Pabst Blue Ribbon are most notably brewed in the city, but so are many, many more microbrews or local outfits. Milwaukee Beer Radar is a Twitter account that tracks the latest brews. Milwaukee Beer Radar has almost 3K followers on Twitter.

Erin Clarke — Well Plated

Erin is a chef whose Instagram feed provides more than enough inspiration to create her recipes on your own. Her food blog is successful because she presents the food she makes in stunning color and presentation.

Hero DW

Hero DW is a parkour enthusiast whose incredible stunts have earned him an incredible following of 6.9M on TikTok. He climbs walls, does flips, and generally has a fun time creating a parkour course out of everyday spaces. Don’t try any of this at home.


potential unleashed 🙏🏾🕊️ #trainedprofessional #flips

♬ original sound - sabrina

Meg in MKE

Meg is a Milwaukee resident who shares interesting photography and engages with followers on her Instagram page. She offers updates on the Milwaukee food scene and periodically offers giveaways and features attractions such as historic hotels, farmers markets, or other events. Meg’s page is a must-see for any Milwaukee local. She has more than 20K followers.

Pamela Kieck

Pamela is a fashion blogger based in Milwaukee. She often posts photos of her latest ensembles and shares content from her blog, giveaways and lifestyle. Pamela is the co-owner of Ella and Trish, a consignment store, and she has more than 37K followers.

Yanae W.

Yanae shares her journey through life, motherhood, and entrepreneurship on her Instagram page. Yanae’s content includes self-care tips such as recipes or personal care and plenty of photos of her son. Yanae encourages her followers to keep a notebook and sells mommy notebooks in her online shop.


Allie is a fashion and finance expert who shares tips on self-employment. She shares lots of fashion content and will tell her followers where she got her clothes. Allie also focuses on self-care and makeup content. She has nearly 21K followers.


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