Mid-tier influencers, who have follower counts from 50K to 200K, make ideal partners for brand ambassador programs and for brands looking to expand their local and national reach. Like smaller influencers, mid-tier creators are a more affordable option for partnerships and collaborations than mega-influencers while having larger platforms with a broader reach than smaller creators. Check out these mid-tier influencers with listings in our Marketplace who are ready to represent their favorite brands and products.
Top 12 mid-tier influencers to work with today
Bailey Drew
Bailey is a travel enthusiast with a passion for seeing the world and taking more than 51.1K followers along for the ride. She also posts self-growth and dog-mom content. Bailey vlogs her worldwide travels that highlight the best places to stay and visit while abroad. After spending the entire summer in Europe, Bailey knows exactly the products you need for long-term travels and highlights them throughout her feed.
Sofi Manko
Sofi posts mindful workouts and self-care and healthy lifestyle content. With the goal of helping more than 148K followers create the best version of themselves, Sofi highlights her passion for all things fitness. From nutrional content that highlights what she eats to vlogs of workout routines, this midtier fitness influencer shares helpful content.
Astin Hancock
Astin is a DIY enthusiast who creates home design items on her own. Her passion for home improvement shines through her Instagram where she has over 165K followers. Astin highlights her favorite home decor and improvement brands throughout her crafty experiences and vlogs.
Dave Patera
As a chef, food creator and recipe developer and researcher, Dave has grabbed the attention of more than 170K Instagram followers with delicious content. As Dave cooks his way across the Maghreb, he fills his feed with his creative cooking vlogs and tutorials that highlight his passion for good food and cooking products.
Jody Boehmer
Jody is a beauty influencer on Instagram who helps peopleover 40 achieve their skincare and beauty goals. Her empowering platform highlights her favorite beauty, skincare and makeup products in a way that keeps her 109K followers engaged. Jody shares in-depth product reviews and brand recommendations.
Laiza Hill
Laiza is a TikTok travel influencer who shares her reviews of fun destinations, theme parks, restaurants and food, and advice on where to stay when you travel the world. Her travel content has earned her more than 130.1K followers. Laiza has created sponsored posts for hotels, Airbnbs, camping grounds and more.
Michael Dancy
Michael is a unique TikTok creator who showcases his favorite tech devices and products for more than 130.4K followers. His platform covers every new device imaginable in an authentic and informative way. Michael has worked with brands like GoPro, iPhone and Tim Horton’s.
Emily Stone
Emily is an RN who doubles as a fashion and lifestyle TikTok influencer with more than 54.5K followers. Based in Wisconsin, Emily teaches her audience more about her occupation and shares her love for affordable fashion. Emily links many of her popular styles so her followers have no trouble recreating her fashionable looks.
Olivia Jones
As a 22-year-old based in Arizona, Olivia is a mid-tier influencer who reaches a younger audience and creates sustainable fashion, lifestyle, and beauty content for more than 108.5K followers. Her platform highlights her relatable experiences for a younger audience and showcases her favorite trendy brands and products.
Morgan Barbieri
As a mom on TikTok, Morgan reaches a large family-focused audience and has gained the attention of more than 116.8K followers. Morgan is a stay-at-home mom who showcases her favorite kid-friendly products. Morgan has worked with a variety of companies.
Nicole Vasquez
When it comes to trendy styles and modern fashion, Nicole is your go-to girl. Nicole takes to TikTok to show fashionable styles for more than 66.5K followers. Nicole has a series, “30 days of fits,” that showcases her everyday attire and has previously worked with brands like Urban Outfitters and Revolve.
Angeline Abey
Angeline is a TikTok lifestyle creator all about chic and aesthetically pleasing routines. Based in Chicago, Angeline shows her exciting lifestyle, beauty routine, love for delicious food, and favorite products and has over 104.6K followers.
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