Lowe’s influencers are capture the attention of their audiences with their shopping hauls and passion for DIY projects, landscapes, home improvement, and decor. Through engaging shopping vlogs, these influencers share their favorite remodels and highlight what they love most about the store.
According to our Influencers & Amazon 2024 report, which examines how influencers impact consumer behavior, 41% of respondents say that an influencer showing how they use a product increases trust in their product recommendations. This insight can also be leveraged for content about big-box stores like Lowe’s.
11 Lowe’s influencers sharing their hauls and projects
Ashley — lifewithashleyanita
Ashley is a TikTok influencer who shows her love for plants and educates her 53.6K followers about her affordable green finds through Lowe’s shopping vlogs. Her love for adding greenery around her home shines throughout her posts featuring Lowe’s.
@lifewithashleyanita Went for paint samples, left with plants! #plants #lowesplants #plantshopping #houseplant #houseplants
♬ original sound - Lifewithashleyanita
David Morales
Joining plant lovers on YouTube, David has a talent for finding affordable greenery, especially at Lowe’s. He lets his earthy creativity come to life, sharing his favorite products with his 24.8K subscribers.
Keri — spill_it_mom
Keri is a mom who loves shopping and hunting down affordable products with her 54.1K followers on TikTok. She frequently visits Lowe’s, showing her favorite recent sales and highlighting the best products in-store.
@spill_it_mom Make home the place to be this summer with @Lowe’s savings! Doorbusters through 7/1, reular sale items through 7/10! #ad #affiliatelink #lowespartner #lowesfinds #fy #fyp #fypage #foryoupage #4u #4up #4upage #shop #shopping #shopwithme #lowes #loweshomeimprovement #lowesshopping #homeimprovement #tools #grilling #grill #summer #summervibes #july4th #4thofjuly #america #lowesfinds
♬ original sound - Keri S
Brodie — Brodie saves
Brodie considers herself an “extreme couponer.” She shares her incredible gift for spotting affordable products and brands. She has gained over 415.7K followers by posting about her favorite stores like Lowe’s, where she shops for items needed for DIY projects and home finds.
@brodiesaves Lowe's is starting to clearance out cleaning supplies 🙌 watch this video to get an understanding of Lowe's Clearance 🫶 #lowesclearance #clearance #budgetshopping
♬ original sound - Brodie | Extreme Couponer
Kylie — kyliexpark
Kylie is a popular lifestyle creator on TikTok. She frequently posts family-focused lifestyle content for her 948.5K followers. She captures her love for Lowe’s by sharing the appliances her family has purchased and more.
@kyliexpark FIRST AND LAST TIME GOING TO LOWES ALONE😂 @Bloom Nutrition #shopping #shoppingvlog #shopwithme #shoppingcart #lowes #momsoftiktok #momlife #realisticmom #youngmom #bloompartner
♬ original sound - kyliexpark
Ajla — ajla_talks
Ajla is here to talk business with her 341.3K followers. She uses her TikTok to discuss daily money-saving hacks and brands that offer the best bang for your buck. Lowe’s has appeared throughout her money-saving feed.
@ajla_talks Did you know you can negotiate at Lowe’s?! #lowes #home #homedecor
♬ original sound - Ajla - all things $$
The Black Hearts Club
The Black Hearts Club takes to YouTube to share seasonal decor and products perfect for creating your own haunted house. Lowe’s is featured in content for 11.1K subscribers, including many Halloween lovers.
Dad Deals
Whether showing the latest deals or recommending products, the Dad Deals channel has created a welcoming platform for all hardware gurus and project lovers. Over 58.2K subscribers tune in to view the best products to purchase at Lowe’s to help them elevate their home projects.
PrettyNflawed
PrettyNflawed is a popular shopping channel on YouTube. Her 366K subscribers are up to date on all the latest products hitting the shelves. Her feed often captures a variety of stores including Lowe’s. She shares spring cleaning projects and lots more.
Nicole DelaCruz
Nicole uses her YouTube channel to showcase her home design and DIY projects, often involving her Lowe’s finds. Viewers looking to elevate their home on a budget turn to Nicole.
Del — irehabhomes
Del is a mom of two with a passion for home design. On Instagram, she highlights her projects and features her favorite Lowe’s finds. As an influencer for Lowe’s Home Improvement, Del showcases major brands and products found at the home-improvement store.
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