Interested in learning about Korean culture? Are you looking to collaborate with Korean social media influencers? We’ve done the legwork to find the most influential Korean influencers that offer interesting and engaging content guaranteed to get your brand noticed. They create content on anything from Korean cooking hacks and recipes to skincare tips and advice on moving to the U.S.
16 fun and educational Korean influencers
Lily Petals — lilypetalsworld
Lily is a South Korean mom who now lives in the United States with her children and husband. Best known on Instagram as lilypetalsworld, she shares sweet family pics from a movie outing and celebrates her daughter’s birthday in girly pink style.
Hyoyoung Yang — busanpedia
Hyoyoung is a Busan, Korean native who knows – and shows – everything there is to do and see in the area. She shares her city’s rich culture through her Instagram account by showcasing seven beautiful Busan beaches and the magic of the cherry blossom trees in springtime.
Pony Syndrome — ponysmakeup
Pony is a professional makeup artist based in South Korea who first gained attention with her YouTube makeup tutorials. For her 8.8 million Instagram followers, to whom she’s better known as ponysmakeup, she shares a promo shot from her latest cosmetic line collab and the sunscreen product that keeps her skin safe from damaging rays in three ways.
Eunhyung Lee
Eunhyung is a health and fitness guru who specializes in pilates. As a midtier influencer on Instagram, where she’s known as hopisophie, she takes on a five-day salad diet and exercise challenge and shows off her killer workout routine that never stops, whether she’s outdoors or in the pilates studio.
DJ Soda
DJ Soda is a Korean DJ who rose to fame after headlining several Asian music festivals. As a web celebrity on Instagram, she shows off her sporty streetwear style and gets the crowd pumped up while onstage.
Chailee Son
Chailee is a South Korean model and fashion designer who loves to travel. As a web celebrity on Instagram, she can be found soaking up summer downtime by listening to records and sharing her favorite makeup finds for achieving glowing skin.
Lee Kyu Young — gyung_studio
Lee is a digital visual artist whose most famous work is his cartoon-style creations. For his 1.3 million Instagram followers, who know him best as gyung_studio, he shares his take on tender relationship moments and balancing friendships through his artwork.
Kang So Yeon
Kang is much more than just a beautiful face in South Korea. In addition to being a model, she’s also an actress, singer, host, and content creator. On Instagram, the web celebrity gives her followers a peek into her daily adventures as she hits up a pool party and hosts a live bike ride, complete with a sweet giveaway.
Eden — eden_table
Eden is a foodie who’s all about sharing the most mouth-watering Korean cuisine with the masses. For her 1.1 million Instagram followers, to whom she’s better known as eden_table, she posts a tutorial for making scrumptious sushi and a spicy, low-carb cabbage stew.
Y.na
Y.na is a home cafe content creator and cookbook author specializing in bringing the “wow” factor to every delectable dish. As a mega Instagram influencer, Y.na dazzles her followers with creations that are almost too pretty to eat, like brilliant blue milk tea served in a seashell cup and a blueberry latte topped with an edible teddy bear.
Hanna Yuri
Hanna is a Korean model and actress based in Seoul with a flair for fashion. Known to her 769K Instagram followers as hannayuri_sunshine, she shares her gym-ready fitness style and spotlights a beauty brand pop-up shop promoting K-culture.
DJ Jina
DJ Jina is a South Korean DJ known for her beauty and song-spinning skills. On TikTok, the mega-influencer shares how she practices her craft to stay on top of the game and shares a technique for playing four songs simultaneously so that they blend into one.
Hunter Kang
Hunter is a companion dog trainer hailing from South Korea. On Instagram, he shares videos from his impressive training sessions and plays a meticulous game of fetch with his well-trained canine companion for his 633K followers.
Ko Hyojoo
Ko is an adventure-loving soul in South Korea who’s passionate about skateboarding and free-spirited fashion. As a mega-celebrity on Instagram, she shares videos from her longboard trip to Busan and switches it up by roller skating along the Han River at sunset.
Hunter Kang
Hunter is a companion dog trainer hailing from South Korea. On Instagram, he shares videos from his impressive training sessions and plays a meticulous game of fetch with his well-trained canine companion for his 633K followers.
Mindu and Lara
Korean couple Mindu and Lara enjoy sharing their love of travel, adventure and one another. On Instagram, where their 432K followers know them best as enjoycouple, they share funny relationship moments like trying to get the infamous heart shot in the sand at the beach and blowing balloons with their nose during an at-home facial.
Dayeon Goh
Dayeon is a fitness model and mother who shows others it’s possible to balance both roles successfully. Known to her Instagram followers as alyisiagoh, the macro-influencer shares wisdom and scenes from her morning stretching routine and gets glam in traditional Korean costume.
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Managed Services offerings

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings