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Keyword Research Tools

keyword research tools

In order for consumers to be able to find your brand online, it’s critical that you use the right keywords for your ads and content. Keywords are the words people use to search for products or services, and they show the searcher’s intent. 

For instance, say that a consumer is searching for a place to buy candy for Valentine’s Day for someone who is gluten-intolerant. They would naturally use keywords like “gluten-free candy” or “gluten-free Valentine’s Day candy.” 

But there are loads of other keyword options you can use to help consumers find your brand online. The keywords you end up using will depend on a variety of different factors. 

Those factors can range from the different benefits your product offers to the keywords your competitors are using. They also include things like how well keywords are performing and if your product is holiday-specific. 

Location — whether you sell online, domestically, internationally or only locally through a bricks-and-mortar shop also determines the keywords you should use. Say, for example, you only sell your gluten-free Valentine’s Day candy within your shop and not online. Then you should include the name of the city your shop is in among the keywords you use.

The Benefits of Using Keyword Research Tools

Besides helping your brand to be and stay competitive, using keyword research tools delivers a range of valuable benefits. Those benefits include:

They Help New Markets Find You

When you use keyword research tools, the keywords you find can deliver diverse new markets to your door. And they can be markets you might not have even been aware of before. Just as the keywords used can vary from industry to industry, they can also differ from region to region, even within one country.

They Drive Web Traffic

Using keyword research tools helps you analyze your website traffic and find the right keywords to drive more traffic to it. 

They Increase Engagement

When you use the new keywords you find for your social media content, you draw consumers who are ready to engage. They’re actively searching and ready to ask questions about your product.

They Grow Leads

Keyword research tools give you new keywords to use. Consumers engage with your brand after having found your website by using those new keywords to search. They then become qualified leads when they ask for more information about your products.

They Boost Conversions

Using keyword research tools can bring the consumers who are ready to buy to your website or social media channels.

The Tools to Use

Fortunately, there are plenty of keyword research tools you can use to make finding the right keywords easier. While some are free, others are free during a trial period, and others charge a fee, often monthly. These tools include:

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