Social media enthusiasts and marketing professionals from around the world were treated to a full schedule of celebrity appearances, networking and learning at day one of IZEAFest 2015. The conference kicked off with a performance by So You Think You Can Dance Season 10 winner, Fik-Shun, who wowed the crowd at the Walt Disney World Resort with a rendition of his viral 2014 World of Dance performance. IZEA’s CEO, Ted Murphy, then took the stage and introduced IZEAx 1.0, unveiling numerous product innovations and advancements, such as:
SocialLinks™ for eBay – Launched in partnership with eBay, SocialLinks provides Creators with unlimited ability to monetize their blogs and social channels
IZEA for iOS Beta – New application allows Creators to interact with IZEAx through an elegant, mobile experience, and the first natively mobile Sponsored Social workflow in the industry
IZEA Tools – Dedicated to surfacing data insights and informing decisions outside of specific creator and marketer transactions, the first of the tools, ShareMonitor and Social Search, were unveiled today
Campaign Dashboard with Total Social Value™ – Allows marketers to aggregate analytics from multiple opportunities into an integrated dashboard view
IZEA Score Suite™ Beta – A trio of new social-scoring algorithms called IZEA Score Suite™ helps marketers make more informed sponsored content decisions
Creator Portfolio & Search – Enables Creators to showcase their best writing, photography, videos and illustrations to prospective clients
IZEA Chief Operating Officer Ryan Schram joined alongside Jana O’Brien of Halverson Group to present the sixth annual State of Sponsored Social Report, which yields national Marketer and Creator sentiments about the Sponsored Social industry. Attendees learned everything from the average cost of a sponsored post to marketer budgets for Sponsored Social. The remainder of the conference was rounded out with panels and keynotes on building your brand online, disclosure best practices, the future of content creation and creating social experiences.
A special thanks to all of IZEAFest Day One speakers, including:
• Jana O’Brien, Halverson Group
• Nadia Aly, ScubaDiverLife.com
• Andrew Lustigman, Olshan Frome Wolosky LLP
• Suzanne Fanning, WOMMA
• Jen Burg, The Suburban Mom
• Sadie Jane, SimplySadieJane.com
• Lauren Thomas, Cricket Wireless
• Carl Childers, HEXXU
• Mara Greenwald, TPN
• Carrie Silberman, Lowe Profero
• Nick Evans, Macheesmo
• Laura Fuentes, MOMables
• John Rife, East End Market
• Andy Brownell, Curiosity Advertising
• Jason Baldridge, People Pattern
• Pam Harris, Blue Man Group
IZEAFest Day 2 will feature a keynote by none other than Mario Lopez! Tune in to http://live.izea.com to view the conference livestream.