This session, moderated by Orlando’s own John Rife— founder and owner of East End Market, helped IZEAFest goers learn how to create engaging sponsored content around food products and restaurants, and to find out how food Brands track effectiveness of those campaigns.
As panelist Mara Greenwald, Digital Strategist at TPN, told us “We are all about engagement, not reach”. This sentiment was reinforced by fellow panelists and creators Nick Evans of Macheesmo and Laura Fuentes of Momables, who shared how they take the time to be mindful with each and every piece of content on their accounts/platforms to create the best possible experience for their audience.
Watch this session for more excellent insights on creating engaging and authentic food-based content!
