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Most industries can benefit from influencer marketing in their overall strategy. While insurance may not be the first industry that comes to mind when it comes to influencer collaborations, it can majorly benefit from influencer marketing, especially when looking to reach a younger demographic.

Finding the right insurance company comes down to trust, and many shoppers look to friends, family and influencers for recommendations. Gen Z and millennials are known to search social media for those recommendations vs. just word-of-mouth alone. Insurance companies need influencer marketing to gain trust and connect with potential customers. Stand out from the crowd and find your newest customers with the help of influencers online.

Benefits to insurance companies of working with influencers

Regulated industries like insurance face certain nuances when leveraging influencer marketing in their strategies, but they are also rewarded with benefits. These include:

Cost-effectiveness

Insurance companies have been known to use TV commercials, printed mailers, emails, billboards and more for advertising. Those options are much more expensive and time-consuming than influencer marketing. A long-term or short-term partnership with the right influencers will help you reach the right people without spending your entire marketing budget in one place.

Insurance brands are already doing this, working with influencers who share why family travel insurance is a must-have, for example. Working with a travel influencer who has a community filled with those who love to travel is a way to hit your target audience instead of a large commercial campaign that may cost much more and could get lost in the noise.

Easy partnerships

Working with an influencer can also be much easier than all of the other forms of marketing or even working with a famous celebrity. Finding an influencer and starting a partnership with them can be super simple. In fact, you can use IZEA’s Marketplace to find influencers who fit your demographic and pricing. Content niches should align with insurance needs, such as homeowners, motorcycle riders, car enthusiasts, and boat owners.

Authentic content

Insurance companies, whether in the health and auto sectors, greatly benefit from the authentic content created by influencers. Influencers, with their personal narratives and experiences, bring authenticity and relatability that traditional advertising often lacks. Their content is perceived as more genuine and compelling, which helps to build trust with their audience. This authenticity is key in the insurance industry, where trust plays a crucial role in a customer’s decision-making process. Influencers can share their personal stories, experiences with insurance claims, or how having insurance has benefited them, providing real-life testimonials for the insurance companies. This kind of content tends to be more persuasive, allowing potential customers to see the real-life application and benefits of insurance policies and making them more likely to invest in similar coverage.

Community building

Collaborating with an influencer is also a great way to establish your brand’s community. Working with the right influencer for your brand will help bring already interested potential customers to your social media and help you grow your own social media presence. If your brand wants to reach more Spanish-speaking customers, for example, working with an influencer with a largely Spanish-speaking audience can introduce your brand to their communities.

Boosting SEO 

SEO can also enhance the effectiveness of influencer marketing. Many users now use social media as a search engine. People searching for home, car or travel insurance may be searching social media versus Google (or the social media post is showing up on Google.). Such a simple way to be a part of the SEO game without necessarily spending the dollars on it.

Link-building

Another important benefit of working with an influencer is how it can help you with link-building. Influencers linking to your products in their videos, social media or blog posts can help you increase your rankings in SEO, which will help bring more traffic to your website and boost the company’s domain authority.

When creating posts with social media influencers, make sure you’re optimizing your social media posts. Because you’ll want more people coming to your website, you’ll want to make sure the partnership, be it a video, social media post or blog, is utilizing keywords, linking back to your website and including the appropriate hashtags where necessary. These will help optimize the visibility of your post for those around you.

Insurance influencer marketing examples

Insurance companies are looking for ways to connect with customers, build trust and get them to use their coverage, so why not use influencers to promote that? In fact, many insurance companies are already working with influencers to share things like the importance of travel insurance when you’re roaming about the world. 

Some insurance companies also work with popular influencers to gain traction for their brand with a younger crowd. For example, Allstate worked with Katie Feeney, a popular influencer, to follow along with college football. 

State Farm Insurance works with popular athletes and influencers like Chris Paul to not only promote their insurance, but connect with his following of almost 12 million. 

Insurance companies of all types can leverage influencers to educate audiences about different provisions, changes in laws or insurance needs based on life stages. For example, influencers could share infographics raising awareness about the insurance needs of a first-time homeowner.

Insurance influencer marketing campaigns also benefit from having reviews on third-party websites as part of the influencer deliverables or launching a UGC challenge in tandem with the activation.

Industries like insurance must step up their social media and influencer marketing game in 2024. It will save your company money and help with growth, visibility, SEO, and so much more. Plus, collaborating with an influencer can be a long-term partnership where you continue to work together on multiple projects. Reach out to our Managed Services expert for help navigating the insurance influencer marketing process.

Influencers:

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Marketers:

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Strategy and execution from the company that launched the industry.

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influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our
Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings