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Search engine optimization (SEO) allows you to improve the visibility of your brand’s website in search results, making it more likely that people will click through to it. The ins and outs of SEO can be tricky to get down. That’s where advice and insight from today’s top SEO influencers can come in handy.

Top 15 SEO influencers

Neil Patel

Neil is one of the top SEO influencers to turn to if you want to boost your website’s traffic. He founded several companies, including CrazyEgg and He is a New York Times bestselling author, a top 100 entrepreneur under 30, and a top 10 marketer by Forbes. On X, he has 449K followers.

Andrew Shotland

Andrew is an SEO expert who helped launch the online presence of both NBC and Showtime. The top SEO influencer has 15K followers on X, where he regularly tweets about SEO, posts memes, and offers some political commentary.

Barry Schwartz

Barry knows SEO. He’s written and edited for Search Engine Land and Search Engine Watch, founded his own SEO company, Rusty Brick, and has been interviewed by Forbes, NBC Nightly News, and many other publications. As one of the top SEO influencers, he has 217K X followers.

Ann Smarty

Ann tweets about all things SEO and has 64K followers on X. She’s also an expert in SEO, and founded both the ViralContentBee and Smarty Marketing.

Aleyda Solis

An international SEO consultant and top SEO influencer, Aleyda’s career has taken her worldwide. She’s founded several companies, including Orianti, an SEO consultancy, and the co-founder of Remoters. She’s also the host of #SEOFOMO + #MarketingFOMO +  On X, she has 150K followers.

Cyrus Shepard

Cyrus is the founder of ZyppySEO and an all–around SEO expert. On X, this SEO influencer has 109K followers and a feed full of memes and comments about SEO.

The Wizard Marketing (Jake)

Jake is an SEO influencer who shares his tips and tricks on TikTok. He’s gained 38K followers doing so. You can find all kinds of marketing tips and tricks, but there’s tons of content about SEO marketing.

Jason the SEO Guy

On TikTok, Jason is another SEO influencer who is so confident in his skills that he’s even included it in his username. Jason has almost 38K followers and explains SEO all the time. His SEO stories will have you working on your SEO skills in no time.

AJ Kohn

AJ is another X user who talks about SEO. He has over 23K followers, and his feed is filled with SEO information. He’s the owner of Blind Five Year Old and consistently puts up posts about SEO, marketing, technology, and social media.

Kristin Overly

Kristin is an SEO expert on Instagram with 27K followers. She’s a copywriter by nature and an SEO strategist. Her posts will help you understand SEO for your business, but she’s also launched an SEO course to help those who need a more in-depth understanding.

Ross Hudgens

Ross is the founder and CEO of Siege Media, a content marketing agency specializing in SEO. He has 33K followers on X and frequently shares about marketing and SEO best practices.

Jessica Freeman

Jessica may be a smaller influencer, but her SEO posts are mighty. With under 5K followers, she talks about all things SEO and web design on Instagram. She helps food and fitness professionals use their website to save time and grow their businesses.

Glenn Gabe

With 65K followers on X, Glenn is an SEO consultant focused on Google algorithm update recovery, technical SEO audits, and SEO training. He’s also a columnist at Search Engine Land. His content is helpful to all those learning more about SEO.

Nathan Gotch

Nathan talks about SEO on LinkedIn to his 44K followers. He’s the founder of Gotch SEO Academy. His feed is filled with SEO nuggets, and he often has many conversations with other SEO experts in the field.

Jeremy Moser

Co-founder and CEO of uSERP Jeremy is another LinkedIn SEO expert. He has almost 29K followers. SERP is a high-authority link-building and SEO strategy company helping SaaS brands grow organic traffic and revenue. He consistently posts SEO and copywriting tips.


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