Welcome to our Champion the Creators interview series with influencers of all niches to highlight their journeys, share their insights and inspire! Today we are talking all about influencing with Joy of Joyfully Green.
Meet Joy Green, a lifestyle and home decor content creator known as Joyfully Green. Joy started her blog and influencer career to give herself a creative outlet as a mom of two who worked in sales. She now shares DIY, home decor, fashion, travel and more with her 134K Instagram followers.
“I really love bringing joy into the everyday life of my followers,” she said. “I truly believe that I build a connection with my audience.”
She began creating content because she felt stifled by her corporate job.
“I needed a place for myself to feel safe, to create again, to really connect on a deeper level.
To Joy, her community is priceless.
“I really felt that building a community with the women in my space is invaluable,” she said.
She feels that she has grown up alongside her audience, and so her content has evolved as well.
“As my audience is getting older, too, we are renovating our homes; we’re decorating together. We’re really growing our tribe and our nest together,” Joy said. “And that’s the value in what we do is that we have built a community with women that trust us, that find us relatable. And I really just hope to bring them a little bit of joy and happiness every day.”
An overall theme of Joy’s content is finding joy in everything, including transforming spaces.
“We love big transformations over here. But what I truly believe is the value of what we do is connecting with women who just want to find a little bit of joy in themselves.”
Joy’s career has seen its own transformation into a full-time content creation business with her husband.
“I quit my corporate job completely and we have retired my husband as well,” she said. “He works in the business, so it’s really getting to spend more time with my family, working within the family and still getting to do what I love. It’s a dream come true.”
Joy is one of our favorite influencers to work with.
“We formed amazing relationships with IZEA. It’s instrumental to my business,” she said. “I’ve seen the same clients come back to us year after year. We’ve done some really creative jobs where we’ve transformed complete spaces.”
We know she will create high-quality content for our clients.
“Because of IZEA, we have grown in this space as well by stepping into our role as content creators and honing various different skills,” Joy said. “We’ve done things from photo creation to video creation to hosting events to attending live shows.”
We have enjoyed seeing her grow as a creator.
“I’ve worked with IZEA since day one, probably like the first six months into influencer marketing when I had like 5,000 followers,” she said. “The connection that I built with IZEA has really catapulted me to where I am today.”
This interview has been edited for clarity and length.
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