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The Best Strategies for Finding Instagram and YouTube Influencers

influencer strategies

Ready to take your marketing campaigns to the next level? Partnering with an influencer may provide just the spark you need to reach new goals and new audiences effectively. Influencers are content creators who’ve built trustworthy reputations and engaged relationships with their audiences — who can also be your target markets. Because of the ways their audiences view them, influencers have the ability to guide these followers’ purchasing decisions. When you build a relationship with an influencer, they can share your product benefits and reach your shared audience in ways you might not.

Are you planning a campaign for YouTube or Instagram? Let’s take a look at how to find influencers on these platforms — and why you should.

Benefits of Working with Instagram and YouTube Influencers

Having an influencer introduce your brand to their followers as a trustworthy company is just one advantage of this type of marketing. Other benefits of influencer marketing include the following:

Choosing a Campaign Type

You’ve decided to work with an influencer, but it’s important to make sure your campaign is one that can fully utilize influencer marketing strategies. Remember that YouTube and Instagram are highly visual platforms. These options can help you make the most of the partnership:

Finding Instagram Influencers

In any campaign, it’s important to find influencers who engage with followers, reach people and align with your brand’s field or niche. There are several helpful ways to find Instagram influencers who are the best fit for your marketing efforts. One of the most helpful (and simplest) is to search for hashtags related to your industry. You might already use them in your posts to connect with consumers. Find out who else is using them, how often those people post and how frequently they engage with followers.

There could also be potential or existing influencers right under your nose. Take a look through your own followers to see if any of those users post about your niche or already have substantial audiences. They’re familiar with your brand enough to follow you, which you can use to your advantage. And don’t forget competitors. Check their accounts to see who’s following them — these users might also be interested in your product.

Finding YouTube Influencers

After Instagram, YouTube is another of the most important platforms for influencer marketing. Finding influencers on this platform differs slightly from researching for Instagram. 

One of the easiest ways is to search YouTube itself. As a Google subsidiary, YouTube’s search algorithm is highly targeted. Perform a search using keywords related to your niche, brand and audience, and don’t be afraid to get specific. Looking for “millennial vegan baker” will get you closer to your audience than something generic, like “foodie influencer.” Do the same thing with hashtags or by searching on YouTube’s Trending page to find influencers whose star power is growing.

Finding influencers on both platforms is also simpler when you use influencer research tools. These platforms can help you find influencers that fit your niche and whose audiences fit your target demographics. They often take care of the vetting process to ensure you pair up with someone who’s the right fit for your brand, too. Learn more about what one of these tools can do for you by exploring the IZEAx Discovery influencer marketplace.

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