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If you’ve run an influencer marketing campaign, you know quite a few steps are involved. From finding influencers and creating briefs to approving content and tracking your results, working with influencers is effective but time-consuming. If your brand needs help with some of the steps involved in influencer relationship management, IZEA can help. With a suite of tools, you can decide how much help you need. Here’s a look at three different platforms that provide different levels of support.  

IZEA’s Marketplace

Best for: Marketing teams that are new to influencer marketing, have a limited budget or need a quick turnaround and are interested in finding and communicating with influencers in one centralized dashboard.

Let’s say your marketing team wants to give influencer marketing a try. IZEA’s Marketplace can help you launch your inaugural campaign. You can use the platform to:

Find influencers that are right for your brand 

With thousands of influencers on the platform, you can search for and find your ideal influencer. Use the search bar to look for creators in your niche, like “food influencers” or “Tallahassee influencers.”

Use the filters to narrow your search. You can filter your search by demographics, connection details, and a location within a radius of a selected city.

Review profiles

You can explore influencer profiles too, where you can find links to social media channels, audience demographics, average engagement rate, and examples of their posts. 

Post an ad

Rather than search for influencers, you can post an ad and get influencers to come to you. Known as Casting Calls, you describe what you’d like influencers to do and ask them to send you a pitch. Casting Calls are available with a Marketer Pro account.

Message influencers

With a built-in messaging tool, you can reach out to your favorite influencer and maintain a record of communication.

IZEA Flex

Best for: Big and small agencies that need influencer management software to ease the workload involved in campaigns. 

If your team has launched successful influencer campaigns but doesn’t have time to devote to each step or lacks the experience to maximize campaigns, IZEA Flex could be an ideal solution. You can use the platform to search for influencers and communicate with them, but you’ll find more robust features like: 

Influencer contracts

You’ll have access to customizable influencer contracts. Before you start an influencer collaboration, you need a contract that explains things like campaign details, compensation, and content ownership. 

AI tools

You can use a variety of AI tools, like AI Storyboards, to generate inspirational content that influencers can draw from. Leverage AI Briefs to produce a campaign summary for influencers and turn briefs into content ideas with AI Brainstorm.

Copilot

You can grant controlled access to other team members, so you can dole out the proper information to the proper person without exposing all of your confidential data.

Customized tracking links

With Flex, you can create customized tracking links for each influencer, which makes campaign analysis much easier. 

Associations

Gauging a campaign’s success can be a challenge. You’re likely bouncing between dashboards and Google Analytics to cobble together your results. IZEA Flex gives you a robust metrics platform. Through Associations, you can link influencers to specific sales and see your ROI. 

IZEA Managed Services

Best for: Leading brands and ad agencies looking for an influencer relationship manager to handle all aspects of a campaign. 

Whether you’re trying to launch complex influencer campaigns with creators in multiple countries or simply want an experienced company to manage sponsored content, IZEA Managed Services can step in and help. 

Brands appreciate the following features:

Campaign management from concept to completion

With Managed Services, our team will come up with a campaign concept, find influencers, execute the campaign, and measure its success. With IZEA at the helm, your team is able to manage other marketing efforts without sifting through social channels for influencers or coordinating deliverables. 

More specifically, IZEA Managed Services can help you with the following:

  • Influencer creative strategy
  • Influencer discovery
  • Influencer relationship management
  • Campaign management
  • Paid media optimizations
  • Analytics and reporting
  • Talent and solution partner programs

Expertise in regulations

Every sponsored post should meet FTC and SEC regulations to ensure the brand and influencer are properly disclosing their relationship. Just last year, Kim Kardashian paid a $1.26 million penalty for not disclosing her relationship with a crypto company that she touted on her social channels. These regulations can’t be overlooked, and IZEA’s team of experts can help. 

Detailed reports 

The IZEA team will power your influencer campaign via IZEA Flex, which offers robust metrics and reports so you can gauge success at a glance. 

If you’re ready to collaborate with influencers, there are platforms that can help. IZEA’s suite of tools is designed to grow with you and eases the workload on your marketing team. 

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal
influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal
influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal