Features to Look for in Influencer Marketing Management Software

If you’re looking to streamline your influencer marketing efforts, a robust management software can be a game-changer. But with many options available, how do you choose the right one? In this blog, we will explore the essential features to look for in influencer marketing management software, guiding you toward making an informed decision that can elevate your marketing game.

Influencer marketing management software allows brands to track their success through detailed analytics and statistics; manage their payments and contacts; send creator offers; organize their content; and so much more.

You need influencer marketing software if:

You lack the time or budget to manually track campaigns through various spreadsheets and tools.
You want to use one dashboard to manage all aspects of your influencer marketing efforts.
You want to streamline communication with influencers. You need to store and manage your contacts, including creators, their agents and their legal representatives, all in one place.
You need data on metrics like reach, engagement, sales and ROI.
You want to ensure compliance with regulations and have solid contracts in place.
You’re looking to scale up your influencer marketing efforts. If you plan to run larger or more frequent campaigns, influencer marketing software can help you manage this increased workload efficiently.
You want to store content within the same platform.

Benefits of IZEA Flex influencer marketing management software

IZEA Flex stands out as a next-generation influencer marketing platform. Flex is a comprehensive platform that helps marketers keep their marketing campaigns organized. Among other features, the following are key additions meant to streamline the collaboration process further:

Creator Offers

Flex’s Offers feature is a key component of the platform, designed to streamline the process of collaborating with creators. It allows brands to put forth specific campaign proposals, or offers, outlining the requirements, expectations and compensation details. Creators can then review these offers and choose to accept, negotiate or decline — all without needing to register for a Flex account. Simply send the offer via email or a custom link. The feature simplifies the negotiation process, saves time, and ensures a clear understanding between both parties from the onset of the collaboration.

Content requests

Offers allow brands to set which platforms they want creators to post on, choose the types of content they wish for them to create, and even the publishing window/timeframe of when they want the content created. When you send an offer to creator, you can request the content at the same time. The creator can accept the offer and then upload the content directly if it’s ready. This saves the extra step of sending follow-up emails to track down the content.

Contracts

The Contracts feature, available for Power plan users, ensures that brands have clear contracts when working with creators. The module has pre-written and pre-loaded templates drafted by legal counsel that specializes in influencer marketing law.

Send agreements by uploading documents, adding signers, including document details, placing document fields, and sending them directly to get e-signed. Associate signed contracts with other modules like Contacts, Campaigns and Transactions.

Content storage

Through the ContentMine feature, brands can streamline their content access like never before.

ContentMine’s organization view makes it easier for brands to see content across different accounts without switching between accounts. The specific organization feature that this software provides allows brands to filter their results based on various parameters that include:

Platforms
Content type
Collaboration types
Licensing
Supporting assets
Followers
Engagement rates
Engagements
Dates posted

Flex users can view their content in a grid or index view and can group campaign content together by creating collections.

How to choose the right software

While there are many options for influencer marketing management software, each offers unique features and elements. Selecting the right one for your brand doesn’t have to be a complex process. Consider a few things:

Understanding your business needs

It is essential to consider which software will meet your business’s needs the most. Flex is a software that is as flexible as it is powerful and provides brands and agencies of all sizes with access to essential marketing features.

Consolidating software needs

Brands and agencies often have several tools to manage their campaigns. Flex combines essential influencer marketing features in one comprehensive platform. Besides the tools mentioned above, Flex contains:

ShareMonitor: Monitor brand mentions, hashtags and keywords across leading social platforms.
Tracking Links: Access our full-featured enterprise link shortener to track campaign KPIs
Contacts: Manage relationships.
Transactions: Pay creators and unlock performance insights.
Integrations: Connect Flex to Shopify, Google Analytics or Gmail for more insights.
AI tools: Create Storyboards and campaign briefs with artificial intelligence.

Pricing and scalability

Comparing rates between multiple software platforms is normal when deciding which one to choose. IZEA offers a competitive price, starting at $165 a month with Starter plans, or $130 per month on annual subscriptions. Unlock more user seats and features with the Power plan, which is $600 a month, or $500 on annual plans. Start with a 10-day free trial to ensure that you make the right choice for your business.

Checking software reviews and ratings

When finding software that works for your business, sifting through reviews and ratings to view other businesses’ opinions is always a great start. Many users’ valued opinions are showcased on the main page of IZEA Flex and offer insights into the software itself.

While many options for influencer marketing management software exist, IZEA provides a comprehensive and flexible experience.