While artificial intelligence is still in its infancy, many marketers are excited about AI’s abilities to ease their workload, particularly in influencer marketing. How do you get the best results from AI tools? It’s all in the influencer marketing AI prompts.
AI influencer marketing tools can craft content briefs, aid in content optimization, brainstorm campaign hashtags, write emails to influencers, and even provide visual inspiration by generating artwork. But, before you can cross these tasks off your list, you have to prompt your AI platform to carry out these tasks.
And prompts matter.
Here’s a primer on AI prompts, including how to craft them to elevate your next influencer marketing campaign.
What is an AI prompt?
AI prompts are the instructions you provide an AI tool to carry out your desired task.
Let’s say you’d like an AI tool to list relevant hashtags for an upcoming campaign. You’ll need to instruct or “prompt” the tool with clear, succinct instructions. A prompt might be, “Provide a list of 20 hashtags that focus on luxury fashion in summer.”
Your prompt should be short, detailed, and highly instructive.
Why does a good prompt matter?
A well-thought-out prompt yields the best results.
It’s no different than asking someone to take on a project at work. You wouldn’t just ask a coworker to “Fix the website” you’d explain what’s wrong and what you’d like the site to do. By providing clear instructions, the website is more likely to get fixed.
It’s the same with AI. Clear instructions optimize automated content creation.
In the world of AI, carefully crafting these instructions is called Prompt Engineering.
The anatomy of a good AI art prompt
Many marketers use AI to create content inspiration they can share with social media influencers. If you’re using IZEA Flex, for example, you can use AI Storyboards to provide artistic direction to creators.
It’s often easier to give influencers two or three content images that explain the look and feel your brand is going for. Influencers can generate content that matches your expectations using AI images as a guide.
How do you create the prompts to create these images? Break your prompt into pieces: main idea, details and artsy lingo.
Main idea description
Describe who’s in the scene, what they’re doing, and where they are. Essentially, describe what a person sees.
The prompt would continue as:
A photograph of a woman and two children eating dinner on a blanket at the beach…
The more detail you add, the better.
Model and style
The style aspect of a prompt provides more artistic details and usually falls into three categories: Lighting, detail, and art style.
Consider what kind of lighting you’d like and add those descriptors, like soft lighting, moonlight, candlelight, or dramatic lighting.
Detail describes the sharpness of a piece, so you might include descriptions like grainy, highly-detailed, polaroid, or film photography.
If you want a certain type of art style, like digital art, anime, or oil painting, you can add those words to your prompt too.
The prompt would continue as:
A photograph of a woman and two children eating dinner on a blanket at the beach, full sunlight, highly-detailed, anime…
In Flex’s AI Storyboards, the model options are Poseidon, Morpheus, Odin, Erato, Chronos, Anasi, and Gorgon.
Style options in Flex include pencil, pen, charcoal, vector, painting, and free form. Except for Free Form, all styles will return various interpretations of (mostly) black and white storyboard images.
Composition
Next, add composition direction to your prompt, which refers to the aspect ratio, camera view, and resolution.
To describe the camera view, use phrases like close-up or medium full.
For resolution, focus on words that describe the quality you’re looking for, like studio quality or 4K.
The prompt would continue as:
A photograph of a woman and two children eating dinner on a blanket at the beach, full sunlight, highly detailed, anime, 16:9, panoramic, 4K.
This succinct prompt gives an AI platform the specific details it needs to generate the artwork that you have in mind.
Do you have to include all of these prompts? No. Depending on the project, you might not need to provide this much detail. However, the more information you provide an AI tool, the more likely it is to provide results you’re happy with.
The anatomy of a good AI prompt for campaign briefs
To generate a campaign brief using AI, the prompt should contain all the critical information, including:
- Brand and product
- Description of the product or service
- Details like product cost
- Target customer
- Goals or objectives (like brand awareness or email opt-ins)
- Budget
AI Briefs in Flex provides a full influencer marketing campaign brief with the following:
- Campaign title
- Campaign brief
- Campaign objectives
- Target audience
- Key messages
- Influencer criteria
- Campaign deliverables
- Campaign timeline
- Measurement and reporting
- Budget
AI provides a new level of automation and can aid marketers as they launch influencer marketing campaigns, but prompts are essential. For the best results, your prompts should be as detailed as possible.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.
FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.
FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.
FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.
