There’s no better way to learn and improve than by examining successful examples. In this blog post, we will delve into compelling influencer ad examples. We won’t just stop at showing you these examples; we will also dissect why they’re so effective. Whether you’re a brand looking to partner with influencers or an influencer aiming to up your game, these examples will provide valuable insights into creating compelling and impactful influencer ads.
11 influencer content ideas — and why they are effective
Making the not-so-glamorous glamorous
How do you promote IT courses? It’s not exactly a fun topic to promote. In this video, Cyber Tom talks about how people can get their start in cybersecurity with Coursera.
Playing to influencer strengths
Ian Bogg is known for his humorous videos on YouTube, so this skit that promotes a phone plan is an authentic video his followers will enjoy. The brand embraced Bogg’s style. The result is an authentic, effective ad.
Using humor to connect
In an ad for Gray Whale Gin, Alex showed bloopers while mixing a cocktail. The content is relatable, funny and effective.
An ad, but with BTS
The Parmigiano Reggiano USA cheese brand teamed up with a food influencer, Female Foodie, to show the behind-the-scenes of how the Parmigiano Reggiano is made.
Subtle endorsements
Any guesses on what the promotional product is in this influencer ad? It’s for a boat cleaner. The picture shows a woman and her dog on the boat, but no cleaner. However, the message talks about using it. The influencer cleaned the boat while getting the dog used to the rocking of the boat before its first ride. Subtle promotions work.
Attention to detail
One look at this influencer ad, and you can tell the creator put effort into the image. Both she and her daughter are in matching outfits, the background is well throughout, and the product sits with them.
Real customer, real food
While many restaurants have professional shots taken of their menu items, this influencer post shows food in an authentic way. The influencer went to the restaurant, placed an order, and showed people what it looked like. It doesn’t feel fake. It feels like a true representation of the restaurant’s meals.
Creative editing at work
When you trust an influencer to create content, they pour their creativity into the process. Sponsored posts like this one show how creative editing can deliver a fun, engaging, and informative message to followers.
Sustainable Travel Writer (@adventureawaits.ca)Show us what it can do
Product unboxing videos can be an effective influencer ad when done well. In the ad below, the influencer unboxes a Cheetos box in a creative way.
Products in use
Minwax worked with creative influencers to show its architectural coatings in use to create exquisite and unique pieces of art with a series of captivating challenges.
Celebrity influencers are effective, too
While many brands choose everyday influencers, some decide to work with celebrities. Actress Ava Kolker took part in a TECNO campaign to promote its CAMON 19 Pro Mondrian smartphone.
Ready to launch an influencer ad? Find the right influencer for your brand on IZEA. Influencer discovery is easy with the platform that lets you search and filter results, and review influencer profiles. Get started today.
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IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
