Did you know Instagram recently increased its link limit in bio from one to five? Leveraging this new change allows businesses and influencers to easily drive traffic to their pages. In this blog post, we’ll discuss how you can take advantage of these multiple links in bio for better engagement with potential customers.
The importance of multiple links in bio
Showing multiple links on Instagram allows users of business and personal accounts to avoid using third-party services like LinkTree and Beacons. Instagram users can easily display their e-commerce or other social media platforms to their followers.
How to leverage the multiple link feature
1. Prioritize links
Prioritize which links you need in your bio. Make sure that the most important links are at the top of the list, so viewers can quickly find what they need. For influencers, this could be a link to their blog, podcast, or online store. For businesses, it could be links to new products, promotions or events.
2. Consider your URLs
Name each of your links and include keywords in the links to make it clear where they take social media users.
Link shorteners often let you name your shortened link to include a keyword.
3. Change your links regularly
The beauty of Instagram’s multiple links in bio is that you can change them as frequently as you need. This doesn’t mean you should change them every day, but switching out links periodically can make your bio appear fresh and exciting. It also keeps your audience engaged and interested in your content.
4. Use tracking links and review metrics
Lastly, use tracking links to gather metrics and gauge the success of your bio links. IZEA Flex allows you to create unique tracking links to give influencers you collab with, which will then offer insights into which links and creators are the sources of the most traffic. If certain links are not performing well, tweak the content or placement.
How to add multiple links to your profile
As with many other Instagram features, it is important to remember to have the most current and updated version of the Instagram app before attempting to add multiple links. When beginning the process, remember to start on the profile page.
1. Click edit profile
By clicking edit profile, you open up your main settings page through Instagram and can then move on to the next step.
2. Click on links
Underneath the “Bios” section click on the Links tab and follow to the next page.
3. Click on external links
By clicking on external links, you open up a new page that allows you to provide Instagram with multiple platforms.
4. Fill out the URL
The next step is to add the URL to the website you wish to link to. You can also give the URL a name by adding a title in the tab below.
5. When finished, click done
After adding as many links as you wish to, click done to save your progress and to fully upload multiple links to your profile.
Using the multiple links feature to your advantage is an easy way to reach larger audiences amongst different platforms and boost engagement. It is a major help in increasing traffic to all of your accounts.
Influencers:
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Marketers:
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