As TikTok continues to expand and evolve, influencers on the platform are using their creativity to share exciting content that attracts more than 1.39B users who view 1 million videos daily, according to Businessdit. Because of the incredible increase in TikTok users and creators over the last few years, it is more important than ever for brands to find the right TikTok influencers to work with. So, how do you find them? Here are our easy tips for finding the ideal influencers for collaborations.
Tips for finding creative TikTok influencers
Follow along as we share key advice on how to find ideal TikTok influencers through multiple outlets and resources.
Use the search feature in TikTok
TikTok is now used a search engine, especially by Gen Z. Taking that into account, it is important to remember that you can search for almost anything directly through the platform itself. When looking for a specific TikToker, using the search feature through the app is a great place to start.
Search for hashtags, locations, and keywords. TikTok shows categories that include the top videos, most popular accounts, videos related to the search topic, and live posts relative to the search. By clicking on “Accounts,” you filter your search to show the top influencers on the app sharing content related to your search.
Adjust your algorithm
The For You Page of TikTok can help you find niche influencers or influencers who share specific brands and their products. So how do you adjust it? It is a simple process. All you have to do is begin to like and comment on posts of current influencers who share the kinds of content you are looking for. The algorithm will adjust automatically and begin to show similar influencers.
Use Google to your advantage
Google is home to many answers. By searching for niches, locations, and products on Google, you open up the opportunity to find TikTokers.
If you are looking for influencers close to a specific location you can alter your Google search appropriately. For example if you are looking for an influencer in Atlanta you would search “Atlanta TikTokers” and Google will take you the top accounts who use those keywords throughout their posts. Doing the same thing with keywords, niches, and hashtags will lead you in the same direction.
The Creator Marketplace is your best friend
The beauty of our Marketplace is that it allows you to tailor your searches specifically to certain social media platforms. You can choose TikTok as your desired platform and discover a vast variety of influencer listings and profiles.
Another great way to find the ideal TikToker for your business is to create a casting call. This allows the TikTok influencers to come to you and pitch you their creative ideas, which ultimately makes the selection process easier for brands and agencies.
Influencers:
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Marketers:
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