Are you interested in working with an Amazon influencer to endorse your product? Amazon influencers don’t just promote their favorite finds from the online retailer, they’re actually approved by Amazon to promote products of their choice in their personal storefront.
Working with an Amazon influencer to promote your product could be a big win for your brand. The tricky part is finding Amazon-approved influencers, but we’ll give you five ways to find the influencer you’re looking for and show you how to follow them on the platform.
What is an Amazon influencer?
Amazon influencers curate their Amazon Storefronts and create content to promote each product. With each sale, influencers earn a commission.
To become an Amazon influencer, you must apply through the Amazon Influencer Program. You need a Facebook, YouTube, Instagram, or TikTok account to apply. Your audience size and engagement rates are evaluated, but there are no specific benchmarks listed on the Amazon website.
How to find Amazon influencers
For brands looking to collaborate with Amazon influencers, finding them is a bit of a challenge. There isn’t an Amazon influencer database, per se, that you can search through. Instead, you have to do some sleuthing to find Amazon influencers and reach out to them.
Here are ways to find influencers on Amazon:
1. Explore Amazon Live
One of the best places to find top Amazon influencers is to go to Amazon Live. This entire channel is devoted to influencers who host live shows featuring top products. You can browse the collection of featured influencers and even follow the ones you like.
If you look under Browse on the Amazon Live page, you’ll find influencers divided by niche. So, for example, you can explore cooking influencers or gaming influencers.
There’s no way to reach out to them through Amazon, but if you Google their storefront name, you can usually find their social channels, which usually have a way to contact them.
2. Browse Amazon Finds
Head over to Amazon Finds, where shoppers can look for the hottest products mentioned by influencers. You can search by interest. When a shopper picks skin care, for example, they’ll see a feed of recently shared skin care products from influencers.
You can click on a post that interests you, like the one below, and then click on Beverly Hoyle to get to her storefront.
As a brand, if you’re interested in working with her, you can Google her name to find her social channels and a way to reach out.
3. Search an influencer marketing platform
If you’re using an influencer marketing platform like The Creator Marketplace, you can search for “Amazon Influencer” to see a list of influencers who mention Amazon in their profile. Influencer Nicole Boyle, for example, talks about promoting Amazon products in her profile. A quick Google search of her name and “Amazon Storefront” confirms she has a personalized store on Amazon.
If you want to reach out to an influencer like Nicole, you can send her a message in the influencer marketing dashboard.
4. Search #FoundItOnAmazon on social channels
A common hashtag used by Amazon influencers is #FoundItOnAmazon, so you can search that hashtag on social channels to curate an Amazon influencer list. If you search for it on TikTok, you’ll see many posts to check out.
For example, this post focuses on an influencer’s favorite Amazon products of 2022. If you click on the creator’s name, you get to her main TikTok profile, where you can find her bio link, which connects you to her Amazon storefront. Only by finding the Amazon Storefront can you confirm the influencer is, indeed, an Amazon influencer. (Sometimes you’ll see “Amazon Influencer” mentioned in their social bio too).
Go to her TikTok page or Google the influencer’s name to find contact information.
You can also try to find Amazon influencers by searching these hashtags and keywords:
- #Amazonfinds
- #Amazondeals
- #Amazoninfluencer
- #Amazoninfluencerprogram
- #Amazoninfluencerstore
- #Amazoninfluencermarketing
5. Search for Amazon product reviews
Since a lot of influencers do product reviews, you can search for a review of a product that you’re looking to promote as a brand. Let’s say your company sells makeup, you can search for an “Amazon makeup review” on social channels, particularly YouTube since many reviews tend to be in video form.
When you run that search on YouTube, you come across a product review by influencer Taylor Wynn. When you Google Taylor Wynn + Amazon influencer, you find her Amazon storefront. Now, you can go back to her YouTube bio to look for an email address.
How to follow influencers on Amazon
When you find influencers you like, it’s a good idea to follow Amazon influencer pages. By doing so, you can keep a list of creators you’d like to work with. Here’s how to follow influencers on Amazon:
- If you find an influencer you like on Amazon Live, you’ll see a yellow “+Follow” button you can click next to the influencer’s name.
- If you know the name of the influencer’s storefront, Google it, go to the storefront and hit the “Follow” button.
To find the influencers you’ve followed:
- Go to Amazon
- Go to Accounts & Lists
- Go to Accounts
- Go to Your Amazon Profile
Creating an influencer marketing campaign with an Amazon influencer could give your product sales a boost. While finding an Amazon influencer takes a bit of legwork, with the tips above, you should be able to find a list of creators to collaborate with.
Influencers:
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Marketers:
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