UGC creators can be an affordable and engaging way for brands to incorporate influencer marketing into their efforts. As a UGC creator, looking for brands interested in working with these types of influencers can be tricky, but we’ve put together some tips to help get you started. Here’s our guide on how to find brands that work with UGC creators.
What is a UGC creator?
UGC creators are content creators who produce content highlighting a product or service as a genuine brand advocates. This term typically refers to non-influencers who create videos, blogs, digital images, reviews, and other forms of media content. Their content appears more authentic than sponsored posts because of their relatable style and less-produced visuals. The power of UGC lies in its authenticity and relatability, as it’s created by everyday users rather than professional marketers or advertisers. Recently, some UGC creators have begun to sell their content to brands and marketers, typically known as influencer-generated content.
Why are UGC creators important to brands?
UGC creators are valuable assets in advertising and marketing strategies because of their authentic and cost-effective content style. Brands typically ask social media users for permission to report UGC on social media, or they pay UGC creators for usage or ownership rights to the content. Brands can then use the content in other marketing channels, such as ads and as content on their websites.
So, why are UGC creators important to brands? UGC creators can resonate with target audiences more authentically. According to Stackla, 79% of people say UGC highly impacts their purchasing decisions.
How to find brands that are ready to work with UGC creators
Message brands directly
Directly messaging brands through their social media channels is one way to ask brands to represent their products. By direct messaging brands, you can share your excitement for their products and send over content examples.
Here are a few things to remember when messaging brands about UGC creation:
- Present yourself professionally. It is essential to be professional when trying to sell your services in your message or email. Avoid casual messages and focus on informing the brand who you are as a creator, what you offer, and why you would be a great fit for creating their UGC content.
- Remember to share a portfolio of your best work. Give brands a feel for the kinds of content you would be producing for them. When sharing a portfolio of your work, remember what content the brand is looking for. Your portfolio should include examples of posts that show you directly promoting the brand’s products or similar items, unboxing posts, and tutorials. Remember to include posts with voiceovers, trending sounds, and more to show these brands your range of content creation.
Apply directly with the brand
Another way to find UGC creator opportunities is to apply on brand websites. Many brands offer the opportunity to apply directly with them to begin representing their products. When applying directly with brands, remember to include your portfolio as listed above.
Create listings in the IZEA’s Marketplace
One of the easiest ways to attract new brands as potential partners is to create Marketplace listings for your services as a UGC creator. Your IZEA profile shows your social media platforms and the information brands seek when searching for potential UGC creator partners.
Respond to Casting Calls
Another way to leverage IZEA’s Creator Marketplace is to respond directly to brands’ Casting Calls. Marketer Pro subscribers can post opportunities asking creators to submit pitches for their projects. Like applying directly with brands, casting calls allow you, as a UGC creator, to search through campaigns posted by brands and pick those that fit your interests.