Creating quality social media posts is not an easy task since the tastes of all audiences vary. If you want to draw the attention of a huge number of people to your posts, then it is essential to choose carefully how and what you post.
You need to follow different tactics to post on each social network. While Twitter is used to post real-time information in a compact format, Pinterest relies solely on images. Hence, all content does not overlap seamlessly, so you’ll need to tailor your posts to utilize each platform to the fullest.
Check out these tips to help you tailor your posts effectively on Twitter, Facebook and Google+.
Try to keep tweets short and sweet, making them informative and intriguing. Avoid using abbreviations, bad grammar and all capital letters in your posts. If you’re including links in your tweets, they should be short and accompanied with a call to action. Twitter is ideal for posting statistics, real-time news updates, asking questions and customer support. Make sure you retweet information that is relevant to your audience and try to include complimentary hashtags to make your tweets more search-friendly. Also, if you’re referring to a particular company or person in a tweet, try to include their Twitter handle (if they have one).
Facebook is a place where positivity counts and helps to boost engagement. You posts on Facebook should be informative and include links and pictures. Make sure to hold back some information in your link posts, so you can convince your audience to click for more. If you write a post naming a particular company or person, tag them. Finally, now that Facebook has added the hashtag capability, use them to your advantage, but don’t overuse them!
Google+
This is a social network where you need to share your thoughts and speak up on trending topics. It is good to use images because they can help increase the post’s impact and attract attention. Wherever relevant, add hashtags and tag individuals and brands.
Additional Factors
Apart from the social network specific-guidelines, there are some additional factors to consider, based on the platform you are using.
- Boost engagement by sharing the content of others and commenting regularly and meaningfully.
- Determine the most effective times for posting in each social network.
- Join relevant communities and contribute. This will enhance your visibility and boost engagement.
About the Author: Mary James is an expert on SEO related topics and has been contributing several informative pieces to CompleteSEOService.com, where you can learn about the latest in SEO services.
