The quiet luxury trend emphasizes sustainable fashion and capsule wardrobes. It’s a “stealth wealth” look or an aesthetic that shies away from opulent pieces and instead focuses on building a small, high-quality, multi-purpose collection. The trend still focuses on luxury goods, predicted to climb through 2028, according to Statista. In 2024, the sale of luxury goods is set to hit $368 million and reach $418 million just four years later.
How to join the quiet luxury trend
If this trend aligns with your brand’s products or services, an influencer marketing campaign can help you connect with your target audience. Here are four campaign ideas to try to leverage this fashion-forward trend:
Teach followers about the trend
Quiet luxury is a fairly new concept, and honestly, it’s a bit hard to define. If you Google “quiet luxury,” you’ll see terms like “wealth whisper” or hear it described more as a fashion mood than a trend. Vogue says quiet luxury is “Sienna Miller in Anatomy of a Scandal meets off-duty Olsen twins.”
If you’re in the fashion niche, consider teaming up with an influencer to educate consumers. Help them understand what it is and where it came from, and offer examples to support it.
Fashion influencer Tim Dessaint, for example, explains why quiet luxury has become a trend on his YouTube channel.
On Luxfy, a luxury fashion channel on YouTube, they highlight eight quiet luxury brands that consumers should know about in this Short:
Suggest pieces to form a capsule wardrobe
Quiet luxury includes high-end pieces, but they’re versatile, meaning they can be mixed and matched to get extra mileage out of each item. Help your audience build their capsule wardrobe by suggesting different looks. Try these campaign ideas:
OOTD
Ask an influencer to create an OOTD (outfit of the day) video that features a quiet luxury look, as this fashion influencer does in an Instagram Reel:
Lookbook
You could also ask an influencer to create a lookbook. Think of it as a mini fashion show that shows followers a handful of outfits at once. This influencer created a 10-minute video that suggests specific pieces and shows them how to style them, which could easily become a sponsored video by a fashion brand.
Quiet luxury by category
Remember, this trend applies to everyone, not just women. You could tap into the quiet luxury look for men, for example, or offer specific looks for certain age demographics or regions. For example, an influencer could explore the quiet luxury trend in France versus the U.S.
Quiet luxury hauls
Another way to suggest or inspire fashionistas to try this aesthetic is to ask influencers to shoot and share a haul from your store. In their video, creators can show their followers what they picked, how they look, and how they style each. This Florida-based creator has a great example of a quiet luxury haul:
Suggest quiet luxury accessories and makeup
What kind of purse fits the quiet luxury trend? What skincare products and cosmetics are commonly used to accentuate this timeless look? Help your target audience not only dress the part but add those special touches that tie everything together.
Here’s a makeup tutorial that would make a great influencer marketing campaign:
This influencer takes the time to showcase quiet luxury handbags. In total, the video is almost 23 minutes, so it’s a fairly in-depth tutorial for people to learn from:
Help your audience achieve the quiet luxury look on a budget
Quiet luxury does have a money-conscious vibe to it, but that doesn’t mean it’s affordable to everyone. Consider working with an influencer to help people achieve this look for less. You could ask influencers to offer luxury dupes or more affordable options that mimic high-end items.
This influencer, known as thenewyorkstylist to her Instagram followers, shares two quiet luxury looks and tips to elevate your look without shopping at designer stores.
Another influencer showcases affordable shoes that fit the fashion trend, while this influencer combines the popular look with thrift store clothes. Think of specific ways that influencers can inspire people to create this classic look without emptying their bank account.
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Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
