How AI Assistants are Revolutionizing Influencer Marketing

Influencer marketing has proven to be one of the biggest game-changing tools for marketers, earning an average 478% ROI for brands that do it well. However, with the rapid development of technologies like machine learning, natural language processing, and advanced algorithms, AI assistants are elevating influencer marketing. AI assistants can give you a streamlined, uber-efficient advantage over your competition. 

The intersection of AI Assistants and influencer marketing

AI assistants are simplifying the process of influencer marketing. Accessibility, affordability and user-friendly interfaces allow even the least tech-savvy marketers to run more efficient and impactful campaigns.

How exactly are AI assistants transforming the industry for influencer marketing? Check out some of these capabilities.

Develop strategies

Input prompts based on your brand’s objectives, and an AI assistant can offer ideas on messaging, types of content, and cross-platform synchronization for campaigns. Strategy recommendations can even be based on historical influencer performance.

Discover creators

AI assistants can sift through millions of influencer profiles, even comparing and contrasting your chosen creators based on your campaign goals, budget, needs, and brand values. Marketers can ask specific questions to learn more about each recommendation’s typical content, past collaborations, and what drives engagement on their posts.

Write briefs

Get help outlining campaign objectives, creator expectations, brand guidelines, and the specifics of deliverables by having an AI assistant draft your briefs.

Produce content

Use your AI assistant to create videos, images, messaging, scripts, talking head videos, AI-voiced narrators, and more in highly relevant ways to your targeted audience segments.

Analyze performance

AI assistants can analyze campaign performance, allowing you to make adjustments as needed.

Optimize campaigns

From keyword research and psychological analyses of target audience to pattern recognition and generating structure data and schema markup, AI assistants can maximize the chances for a campaign’s success before, during, and after its launch.

The benefits of using AI in influencer marketing

Artificial intelligence improves every aspect of influencer marketing campaigns, so it’s easy to see the benefits of its application. Here are three specific advantages over using only human-powered labor and intelligence.

Increase efficiency

There’s no question that AI assistants can save marketers time by streamlining and automating processes. The processing speed and capabilities of an AI assistant are unmatched by even the most intelligent and hard-working humans. 

Free up time for your team members to focus on other essential tasks, such as cultivating relationships with content creators and responding to comments with personalized answers. 

Save money on resources

Brands retain more of their budget without outsourcing to third-party vendors, such as translators.

Boost effectiveness

Artificial intelligence isn’t just faster than the human brain; it’s also better at identifying ways to make influencer marketing campaigns more effective. 

Ensuring that the right content creators are chosen and developing content for segmented, hyper-targeted audiences to optimizing results for SERPs and analyzing trends across platforms to predict the best possible outcomes, AI assistants can help maximize marketers’ chances of producing the desired results the first time.

The power of IZZY

Combining the power of BrandGraph and Flow with a large language model to supercharge brands’ influencer marketing efforts, IZEA’s new AI assistant, IZZY, is already proving invaluable in terms of capabilities. 

Now available in IZEA Flex, our influencer marketing platform, the AI assistant offers real-world applications that include strategy development, creator discovery and comparison, brief creation, content visualization and production, data-backed predictions, and in-depth outcome analysis. 

Using the depth and breadth of IZEA’s data to provide an interactive experience that replaces traditional tools, IZZY has revolutionized the role of influencer marketing professionals by equipping them with superhuman capabilities. 

If you’re convinced that AI assistants are revolutionizing influencer marketing, now is the time to invest in a platform that can offer an all-in-one dashboard of AI-powered tools. 

Request a demo to learn how IZZY can can help with your campaigns. 

Influencers:

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Marketers:

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