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Whether you’re a marketer seeking innovative promotional strategies, or you’re in search of tips to enhance guest experiences, insights into the service industry lifestyle, or the latest in hospitality trends, these influencers have you covered. In this blog post, we spotlight some of the most influential voices in the hospitality sector that marketers and industry professionals should follow for valuable insights, effective tips, and the latest trends.

Influencers in the hospitality industry to follow


Morgan is an Australian culinary star with 1.1M TikTok followers. He’s the mastermind behind the menu at Bistro Morgan Bakehouse, a coffee shop and bakery, and Maven, a popular Mediterranean-inspired restaurant. On his platform, he shares his culinary journey, revealing the ins and outs of being a restaurant owner. He also posts recipes for his culinary creations, such as homemade bao buns and almond caramel cake, showcasing his expertise in many dishes.


Dinner sorted with homemade version of this takeaway classic, Beef & Black Bean 😋 - Homemade Beef & Black Bean Serves 3 For the marinade: 450 grams scotch fillet steak (thinly sliced against the grain) 1 teaspoon baking soda 60 ml water 2 teaspoons corn flour 2 teaspoons vegetable oil 2 teaspoons oyster sauce 1 teaspoon Shaoxing wine For the stir fry: 30 ml vegetable oil 1/2 brown onion, finely diced 2 cloves garlic, minced 1 red capsicum, cut into cubes 100 ml chicken stock 100g black bean and garlic sauce (such as Lee Kum Kee) 3 tbsp oyster sauce 2 tsp soy sauce 1 tsp Shaoxing wine 85 grams snow peas (trimmed) 1 bunch Chinese broccoli, cut into strips (optional) 2tsp corn flour mixed into a slurry with 2 tablespoons water Salt and white pepper to taste Steamed rice, to serve Begin by preparing the marinade. In a bowl, combine the baking soda, water, corn flour, vegetable oil, oyster sauce, and Shaoxing wine. Mix well until fully combined. Add the thinly sliced scotch fillet steak to the marinade, ensuring every piece is fully coated. Allow the steak to marinate for at least 30 minutes. After the steak has marinated, heat half of the vegetable oil listed for the stir fry in a large wok or frying pan over high heat. In batches, flash fry the steak until it is browned. Be careful not to overcrowd the pan. Remove the steak from the pan and set aside. In the same pan, add the remaining vegetable oil. Fry the finely diced brown onion and minced garlic until they are soft and fragrant. Next, add the cubed red capsicum to the pan, continuing to stir fry until the capsicum is also soft. Stir in the chicken stock, black bean and garlic sauce, oyster sauce, soy sauce, and Shaoxing wine. Allow these ingredients to combine and cook for about a minute. Add the trimmed snow peas and strips of Chinese broccoli (if using) to the pan. Stir fry these until they are well coated with the sauce and heated through. Mix the corn flour with water to form a slurry and add it to the pan. This will help to thicken the sauce. Season with salt and white pepper to taste. Finally, return the browned steak to the pan, stir frying briefly to combine everything together. Serve up with the steamed rice and enjoy.

♬ OUT NOW Enzo Smooth Operator - Enzo is Burning


With 4.6M followers, Michelle is one of the most popular bartenders on TikTok. Her page blends comedy and real-life scenarios she’s experienced while working at a bar in North Carolina. Some of her videos include reenactments of customers trying to order food after the bar is closed and customers arguing over tips. She also shares recipes for some of her favorite bar drinks.

@michellebellexo This story happened years ago to a bartender I know. Girl uses the bartender’s old roommates information to make a real government issued ID for herself #bartender #fakeid #bartenderstories #fakeIDstories #serviceindustry ♬ original sound - Michelle Raleigh Bartender


Kiele is a waitress with a growing community of 3.2K TikTok followers. At her restaurant, she shares how she wears many hats. Besides her waitress duties, she helps out in the kitchen, behind the bar and with the inventory. She also offers her thoughts on tipping culture and is transparent about how much she makes while serving.


Denika is an Australian bartender with 107K TikTok followers. Her “Come to Work With Me” series includes prepping the kitchen, evening service and the different drinks she makes. She shares lifestyle content outside of work, like going to the gym or hanging out with friends.


Cass has built a following of 2.3M on TikTok by posting her experiences as a cart girl at a golf course. She shares her interactions with guests, both the good and the bad, and tips on elevating her cart to attract more customers. Cass is also known to post the occasional beauty or fashion video.

@cassholland P. Fooooore! Gonna be one fun summaaaa😊🤩☀️🔥 #cartgirl #golf #golfers #golftiktok #golfing ♬ original sound - Cass Holland


Rob is a private chef based in New York. He has high-profile clients, including fashion businesswoman Jenna Lyons. Along with sharing his gourmet recipes, he shares details of his day as a private chef, from ingredient sourcing to the plating presentation. He has an engaged audience of 926.32K TikTok followers.

@broccoliraab The worst part about it is that I could’ve caught it as it was tipping but everything was preheated and I wasn’t wearing oven mitts and so I kinda had to just watch it happen or else I would’ve burned myself But s/o @Instacart and s/o Sakr for coming in clutch with the evaporated and condensed milk.. wouldn’t have been able to finish everything on time if I had to step out and grab it myself #privatechef #nyc #dayinthelife ♬ original sound - Rob Li


Shannon is a travel agent and the owner of her own travel agency. Her page is a resource for those looking to book their next cruise or Disney trip, as well as for those aspiring to become travel agents. She has 117.5K TikTok followers.

@shannonkittner Travel vlog: welcome to the @WindstarCruises port day where I did a full day Florence excursion, including the statue of David. Cruise cabin tour: @SHANNON | Travel Creator ✈️ #LegendaryMedTW #windstarcruises #travelagent #luxurycruise ♬ Little Things - Adrian Berenguer


Sophia is a lifestyle creator and bartender with 7.9K TikTok followers. She gives her audience a glimpse into her life in Boston and her experiences in the service industry as a waitress and bartender. She often posts playful TikToks at work featuring her coworkers and reacting to various scenarios she encounters at her restaurant.


Erin is an event planner who shares lifestyle content. Besides behind-the-scenes clips of her events, she shares her drink recipes, such as Matcha Martinis and Watermelon Cucumber Margaritas, and her outfit details. She has cultivated a community of 48.7K TikTok followers.

@erinthumannn day in the life as a virtual event planner: friday in newport beach, ca 🌞🌞🌞🌞 @Bloom Nutrition #bloompartner #dayinthelife ♬ Get Ready - SUPER-Hi & NEEKA


Although she’s a dentist, she has one foot in the service industry with her additional job as a party princess. She provides entertainment for children’s parties, appearing as Princess Jasmine, Moana and Belle. She often shares her interactions with kids at these parties. She has 28K TikTok followers.


Ayea is a beverage cart girl with 73.7K TikTok followers. She vlogs throughout her shifts, sharing her conversations with customers and showing how she makes their drinks. Ayea also plays golf and frequently posts golf-related content.

@ayeaofficial Im going to start charging these guys for my financial advice! 🤣💳🏦 #cartgirl #bevcart #golf #golfgirl #applecard #applecash #ayeaofficial #cashback #applepay @Apple Pay ♬ TEXAS HOLD 'EM - Beyoncé


Becca is a party planner based in Nashville. Her page is a blend of lifestyle, fashion and career insights. She’s planned everything from Galentine’s gatherings to jungle-themed parties to weekend brunches. She has 66.7K TikTok followers who tune in for her party decorating tips and hacks.

@beccagturner Day in my life decorating for Megan’s Tennessee Orange ##1party 🤍🧡 @@Bundled For You ♬ original sound - Becca Turner


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Strategy and execution from the company that launched the industry.

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Learn more about our Managed Services offerings


Strategy and execution from the company that launched the industry.

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Learn more about our Managed Services offerings