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German influencers share everything from their rich culture and lifestyles to their takes on fashion, and unique sporting culture. These influencers also share products and brands they are passionate about, drawing in different forms of traffic and expanding their cultural reach at the same time. Here are some of the top German influencers today.

12 German influencers to know

Pamela Reif

One of the most popular German influencers of all time, Pamela is known for her YouTube fitness routines and workout posts. She was featured in Forbes’ 30 Under 30, and now showcases her incredible physique, healthy tips, and favorite workout gear with more than 9.3 million Instagram followers.

Stefanie Giesinger

Stefanie is a German model who rose to fame by winning “Germany’s Next Top Model.” She has since shown off her style and talent on Instagram. Her feed reflects her modern fashion, helping her land more than 5.2 million followers on Instagram.

Johannes Huebl

Johannes is a model, photographer and designer whose Instagram platform showcases his work with more than 1.1 million followers, keeping them up to date on his latest stylish adventures. His page serves as fashionable inspiration, highlighting his creative and chic ensembles.

Julien BAM

Julien is a German-born artist and creator with outstanding talent for singing, producing video, and inspiring his followers on multiple social media platforms. His channel grabs the attention of more than 6.16 million subscribers with music and videos.

Barbara (Shirin David)

Professionally known as Shirin David, Barbara is one of the most iconic German rappers, singers and songwriters. She has more than 6.5 million followers on Instagram. After originally getting her start on YouTube, Barbara shares her favorite beauty-, fashion-, and lifestyle-related content.

Kardelen Akbay

As a lifestyle influencer in Germany, Kardelen shares a vast variety of TikTok content, from beauty and fashion to health and fitness vlogs. More than 29.2K followers tune in to view what life is like in Germany through Kardelen’s eyes.

Sarah and Jeremy — The LaEdwards Family

With a German and American household, Sarah and Jeremy encounter many cultural differences and customs, which they share with more than 1.2 million followers on TikTok. Their feed shines light on rich German culture as they share videos on language differences and different foods.

Erik Range — Gronkh

Erik, professionally known as Gronkh, is a German YouTube personality who originally gained fame for sharing his gaming-related content. He’s now transformed his Instagram into a lifestyle platform for more than 921K followers. He still shares his gaming passions and related content through his Twitch platform that has gained over 1.6 million followers.

Anna Maria Damm

Anna is a German lifestyle influencer on Instagram who founded her own affordable, natural skincare brand, AN‘DA. Anna inspires others with her fashion- and beauty-related content and showcases her routines as a mom for more than 2.2 million followers.

Sami Slimani

As one of the most-followed male German influencers, Sami shares his creative talent in the modern menswear space. His remarkable style inspires more than 1.3 million followers, with whom he continues to share his recent ensembles. His mix of fashion and lifestyle content keeps his followers ready for more.

Leonie Hanne

Leonie has an iconic, chic. and luxurious fashion sense has earned her more than 1.7 million followers on TikTok. Leonie has worked with major high-end fashion brands, but often uses her personal platform to share her own fashion inspiration for every season.

Caroline Daur

Caroline, a fashion blogger and model, is among the most-followed German Instagram influencers with more than 4.4 million followers. Her feed is full of her love for luxurious fashion and photos of her modeling her favorite brands such as Gucci.

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