Top 10 Gen Z Influencers on Instagram

Gen Z influencers, who were born between 1997-2012, are young and trendy, and they embrace all things social. They’re younger than millennials and are now growing up in an era when a pandemic is shaping everything from school routines to global politics. While this group is young, many have already amassed millions of followers on Instagram. These are the top Gen Z influencers on Instagram.

10 Gen Zers who are all the rage on Instagram

JoJo Siwa

You’ve probably heard the name JoJo Siwa, who made her debut on “Dance Moms.” Once known for her signature hair style with a giant bow, JoJo has grown from a young dancer to a singer, entrepreneur, and most recently, the first person on “Dancing With the Stars” to dance with her same-sex partner Jenna Johnson. This popular Gen Z influencer has more than 11M followers on Instagram.

Khaby Lane

No list of Gen Z influencers is complete without mentioning Khaby Lane, who became popular for poking fun of silly hacks. Khaby is a frequent poster and entertains his audience on several channels, including TikTok.

Addison Rae

With 39M followers on Instagram, Addison was first noticed for her dance skills. The influencer, who started posting to social in 2019, is now a jill-of-all-trades. She’s in movies, has music and mostly posts selfies that show off fashion or unique places she visits.

Regan Yorke

A video creator from LA, Regan Yorke is a carefree spirit who loves producing and starring in videos. This University of California-Long Beach graduate shares mostly lifestyle videos that show her artistic side. Her 131K followers on Instagram see behind-the-scenes peeks at her life.

Cas Jerome

Cas is known for her creative makeup skills. This Gen Z influencer started posting to Instagram in 2015 and has gained quite a following with posts that show her as an ogre or vampire. The beauty influencer, who hails from India, says she lives everyday as if she’s Miss Universe.

Brooklyn and Bailey McKnight

Twin sisters Brooklyn and Bailey have grown up on social media. Their mom, Mindy McKnight, launched Cute Girl HairStyles on YouTube, which grew from a local Utah following to a viral sensation. The twins were featured in the videos and have become lifestyle influencers of their own on Instagram. The channel, which has 7M followers, is full of special moments.

Amandla Stenberg

Were you a “Hunger Games” fan? If so, you’ll remember Amandla Stenberg as the adorable Rue in the hit trilogy. Since her breakout role, Amandla has racked up quite a few acting roles. Her 2.4 million fans on Instagram get to see her unique red carpet looks, her violin skills, and fun hairstyles. She recently wrote the forward for the book, “The Hate U Give.”

Laura-Gabriel Peyramaure

A Quebec resident and video creator, Laura-Gabriel is a fashion and lifestyle influencer. She rocks classic yet trendy outfits on Instagram that her nearly 100K followers are eager to see. Quiet moments with her partner and winter travels are also among her most popular posts. The native Canadian switches between both French and English.

Luka Sabbat 

Known as Gen Z’s “It Boy” by fashion magazine, The Cut, Luka Sabbat is a model, entrepreneur, and Instagram star. His brief stint as Kourtney Kardashian’s boyfriend helped his rise to fame, as has his connections to stars like Kayne West. His 3.9M followers get behind-the-scenes looks at magazine covers and his unique fashion choices.

Taylor Hill

A former Victoria’s Secret model, Taylor Hill has many modeling accolades on her resume at 26. More than 17M people follow Taylor’s Instagram, where she posts upcoming magazine covers, behind-the-scenes shots from events like fashion shows and funky outfit choices.