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Gen Z influencers, who were born between 1997-2012, are young and trendy, and they embrace all things social. They’re younger than millennials and are now growing up in an era when a pandemic is shaping everything from school routines to global politics. While this group is young, many have already amassed millions of followers on Instagram. These are the top Gen Z influencers on Instagram.

15 Gen Zers who are all the rage on Instagram

JoJo Siwa

You’ve probably heard of JoJo, who made her debut on “Dance Moms.” Once known for her signature hairstyle with a giant bow, JoJo has grown from a young dancer to a singer, entrepreneur, and most recently, the first person on “Dancing With the Stars” to dance with her same-sex partner. She’s now a judge on “So You Think You Can Dance.” This famous Gen Z influencer has more than 11 million followers on Instagram.

Khaby Lane

No list of Gen Z influencers is complete without mentioning Khaby, who became popular for poking fun at silly hacks. Khaby is a frequent poster and entertains his audience on several channels, including TikTok, where he has 161.5 million followers. On Instagram, Khaby has almost 80 million followers.

Addison Rae

With 36M followers on Instagram, Addison was first noticed for her dance skills. The influencer, who started posting to social media in 2019, is now a jill-of-all-trades. She’s in movies, has music and mostly posts selfies that show off fashion or unique places she visits.

Regan Yorke

A video creator from LA, Regan is a carefree spirit who loves producing and starring in videos. This University of California-Long Beach graduate shares mostly lifestyle videos that show her artistic side. Her 13oK followers on Instagram see behind-the-scenes peeks at her life.

Cas Jerome

Cas is known for her creative makeup skills. This Gen Z influencer started posting to Instagram in 2015 and has gained quite a following with posts that show her as an ogre or vampire. The beauty influencer, who hails from India, says she lives every day as if she’s Miss Universe. She has 97.5K followers on Instagram. 

Brooklyn and Bailey McKnight

Twin sisters Brooklyn and Bailey have grown up on social media. Their mom, Mindy, launched Cute Girl HairStyles on YouTube, which grew from a local Utah following to a viral sensation. The twins were featured in the videos and have become lifestyle influencers of their own on Instagram. They have 9.3 million followers on Instagram.

Amandla Stenberg

Were you a “Hunger Games” fan? If so, you’ll remember Amandla as the adorable Rue in the hit trilogy. Since her breakout role, Amandla has racked up quite a few acting roles. Her 2.2 million fans on Instagram get to see her unique red-carpet looks, her violin skills, and fun hairstyles.

Laura-Gabriel Peyramaure

A Quebec resident and video creator, Laura-Gabriel is a fashion and lifestyle influencer. She rocks classic yet trendy outfits on Instagram that her nearly 93K followers are eager to see. Quiet moments with her partner and winter travels are also among her most popular posts. The native Canadian switches between both French and English.

Luka Sabbat 

Known as Gen Z’s “It Boy” by fashion magazine, The Cut, Luka is a model, entrepreneur, and Instagram star. His brief stint as Kourtney Kardashian’s boyfriend helped his rise to fame, as did his connections to stars like Kayne West. His 4.2M followers get behind-the-scenes looks at magazine covers and his unique fashion choices.

Taylor Hill

A former Victoria’s Secret model, Taylor has many modeling accolades on her resume. More than 24.2 million people follow Taylor’s Instagram, where she posts upcoming magazine covers, behind-the-scenes shots from events like fashion shows and funky outfit choices.

Danielle Carolan

New York lifestyle vlogger, fashion lover and podcast host Danielle has over 268K followers on Instagram. Her podcast is Gals on the Go with her best friend, Brooke. She also has a popular YouTube channel where she shares long-form lifestyle videos in NYC.

Sydney Adams

With 276K followers on Instagram, Sydney is a lifestyle influencer and fitness enthusiast who helps those following her learn how to live a healthy life. She has over 1 million followers on TikTok and posts on YouTube. She’s currently wedding planning and sharing about that journey online.

Gretchen Geraghty

Gretchen is a top Gen Z Instagram influencer who shares her life with her fiance and golden retriever. She works with many brands and loves sharing her travels with her followers. Fun fact about Gretchen: She’s also a twin!

Allison Kuch

With just under 800K followers, Allison is a new mom and influencer sharing funny videos about being a new mom and being an NFL wife. While her husband is not currently playing, the two are very popular on both Instagram and TikTok.

Abby Howard

Abby is a mom of two young boys, a fitness enthusiast and a social media influencer alongside her husband, Matt. The two are popular on YouTube, TikTok and Instagram and have recently started The Unplanned Podcast. She has 1.3 million followers just on Instagram


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