Influencers in the home and garden industry are making waves all over social media, inspiring people around the world with their holiday decorating ideas, spring gardening plans for small patios and more. For businesses looking to get ahead of the game within this specific niche market there’s no better place than collaborating with relevant influencers who can help promote your brand — that’s why we’re sharing some of the best home and garden influencers.
Best home and garden influencers to inspire homeowners
Coco — COCOCOZY
Los Angeles native Coco of COCOCOZY is actually a TV executive, but afterhours her passion is all things home and garden, as her blog shows. She started COCOCOZY in 2008 for fun, and today it’s one of the most popular design blogs in the United States. Coco counts many celebrities among her readers and even has her own textile collection these days. She has just under 121K Instagram followers. She is also the founder of chirpyest, a fashion, home decor, and shopping board and platform.
Emily Henderson
In 2010, Emily started her blog as a journal for her own home projects and a way to share affordable ideas anyone could use. In the years that have followed, she’s become a home and garden design star. She appeared on “HGTV Design Star” and won, hosted her own style show, and wrote a book that landed on the New York Times best-seller list. Henderson has about 980K Instagram followers and has founded her own website to continue inspiring others.
Myquillyn Smith
If you’ve never heard of Myquillyn, you may know her better by her nickname “The Nester.” Her motto is “It doesn’t have to be perfect to be beautiful,” but you’ll find that most of her ideas are beautiful — and useful and practical. She’s written a best-selling book, has been featured in magazines like Better Homes and Gardens. She has about 217K Instagram followers that she inspires to create the home they have always wanted.
Elsie Chapman and Emma Larson
Sisters Emma Chapman and Elsie Larson began A Beautiful Mess as a DIY home project blog, but it turned into a lifestyle company. Since 2007, they’ve made thousands of posts about DIY topics, along with crafts, beauty, advice and home decor. The sisters have around 661K Instagram followers and encourage them to “stay home and create something!”
Will Taylor
New York-based Will began blogging in 2009, and he hasn’t looked back. Today, he shares his love of color, New York City, travel, style and home design with his social media followers and fans of his blog, Bright Bazaar. Taylor’s personality is as colorful as his taste in design. In other words, don’t expect photo after photo of furniture in muted tones and walls painted drab grays and whites. You can, however, expect a huge outreach, thanks to his 336K Instagram followers.
Bri Emery
Another influencer who loves color is millennial fave Bri. She’s the brains behind the blog DesignLoveFest, and her personality is as bright as her design style. Emery has about 691K Instagram followers. In addition to home and garden design, this savvy influencer enjoys topics like food, travel and entertaining. She’s been featured in the Los Angeles Times, Apartment Therapy, Elle Decor and many other publications.
Timothy Hammond
If you think it’s impossible to plan a garden in the city, Timothy, aka the Big City Gardener, will prove you wrong. Based in Houston, Texas, he’s got about 83.4K Instagram followers and his numbers are on the rise. He is all about gardening in containers and small spaces in his urban yard. He also shares recipes, tips and tricks, and everything else you need to know about turning any outdoor space into a productive garden.
Grace Bonney
Grace began blogging in 2004, and today takes to Instagram to share Design*Sponge, which is an incredibly popular home design page. Bonney has about 826K followers on Instagram. In addition to home design tips, Bonney offers recipes and tours of homes around the world. Her page is full of color and creativity.
Joanna Gaines
As a “Fixer Upper” star, Joanna shares her home design and gardening inspiration with more than 13.7M followers. The TV personality fills her feed with recipes, gardening tips, photos of the Silos in Waco, Texas, and interior design trends. When she posting home and garden inspiration, she shares her family life with Chip Gaines and their children.
Becki Owens
As a Southern California-based interior designer, Becki uses Instagram to showcase her love and talent for home decor with more than 1.7M followers. Her feed is full of the classic and minimalist styles that she has created. From modern kitchens to trendy bookcases, Becki shows the latest interior design styles.
Kate Rumson
Formerly working in the banking industry, Kate decided to pursue her passions for interior design back in 2013 and hasn’t looked back since. She now shows her favorite styles and designs for more than 249K followers. Kate took her followers along her journey of designing her new home and gained the attention of many with her beautiful bedroom and bathroom ideas.
Liz Marie Galvan
Liz uses Instagram as a platform to help others create their own cozy story through comfy interior furniture and designs. The home design influencer shows a cozy cottage style that more than 658K followers enjoy. Her account has a welcoming aesthetic that provides neutral and white designs throughout many different homes.
Get Started
Influencers: Are you looking to partner with industry-leading brands? Create a free profile today.
Marketers: The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
