Life can be hectic. Instead of scrambling and wondering how you can possibly implement your social media strategy, why not work to take advantage of the inopportune times? You’ll be amazed at how productive you feel when you squeeze something important into a small window of time.
Here are five suggestions for implementing your social strategy, when the window seems small:
Schedule Social Posts for When You’ll be Driving
By 2020 it’s estimated that the average American will spend 41 hours per week in traffic, according to InterCall’s What’s A Traffic Jam Worth infographic. That’s the equivalent of a normal work week. If you’re looking to maintain a level of production in these off hours, try scheduling posts and tweets for when you’ll be in the car. Remember, experts recommend that your avoid using your smart phone while you drive.
Use Video Conferencing Instead of Travel
If you don’t need to be stuck traveling, then don’t. When you eliminate unnecessary trips, you create a window for productivity that didn’t otherwise exist. You can always video conference from the office, and then use your down time around the meeting to utilize your social media strategy.
Take Care of Business Before You’re on the Plane
Another classic inopportune time is while on the plane. It can be really inconvenient not having access to your electronic devices. Remember, airports are all about the wait. Arrive a little early if you can. Use the downtime to interact with your audience. And now, many airlines offer in-flight Internet access, allowing you to stay connected at all times.
Schedule First Thing in the Morning
Are you wall to wall with meetings on certain days? Do you have significant projects that are all-consuming and require vast amounts of attention? As a business owner, being busy usually means business is doing well. Remember that properly implementing your social campaign is likely to only take a few minutes. Go ahead and spend the first ten minutes of your morning scheduling your posts or tweets. Once you’re done, you can return to the business at hand.
Take Work Breaks
When you sit at a desk all day long, working on the same intensive project, it can become difficult to concentrate for long periods of time. Every half hour to hour, it may be beneficial to take a short break. In that break, you can post on your social platforms or engage with your audience.
About the author: Matthew Brennan is a marketing writer based in the Chicago area. He regularly writes about content marketing, blogging and engaging with audiences. He has been published on ProBlogger, Soshable and Business2Community. Connect with Matthew on his website www.matthewlbrennan.com, LinkedIn, Twitter, Google+.
