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A new trend has emerged in social media and outdoor activities — the rise of fishing influencers. These individuals, who are passionate about fishing, have taken to various online platforms to share their knowledge, experiences, and passion with a growing audience. According to the recent Special Report on Fishing, fishing acts as a gateway activity to the outdoors, as 81% of people who try fishing also enjoy other outdoor activities like camping and kayaking. Fishing influencers have capitalized on this and used their platforms to highlight their favorite related brands and products and showcase their talents.

Top fishing influencers keeping their audiences on the hook

Catherine Sayce

Catherine has a passion for everything outdoors, especially spearfishing. She also shows her interest in cooking and love of casual banter in her content. Catherine encourages over 39.9K followers to come along on her outdoor adventures. Spearfishing, scuba diving, exploring ocean life — Catherine has done it.

Marina Gibson

As a fly fisher and certified casting instructor since 2018, Marina is an expert who shares her love and knowledge for the sport on Instagram. Marina’s content includes adventures in fly fishing and her favorite brands. She is an empowering example of a woman in the fishing industry and has inspired more than 72.6K followers.

Ryan Izquierdo

One of TikTok’s most popular fishing influencers, Ryan shows his wild experiences catching many different kinds of fish and marine life. His adventures have gained him more than 2.9 million followers. From fishing at 2 a.m. in the Amazon jungle to catching the world’s biggest fish, Ryan takes his followers along for every journey.


These fish go so hard. Insane strength and colors, guess where I caught it..😆 #fish #fishing #peacockbass #exotic #bigfish #fishinglife #fyp #foryou #ryanizfishing

♬ Miss You - Oliver Tree & Robin Schulz

Jet Worsteling — Jetreef

Popular on TikTok as Jetreef, Jet is an Australian fishing influencer who has captivated 2.4 million followers by sharing his exotic fish and wildlife adventures. Jet has a way of making his followers feel like they are actively catching fish with him with his awesome commentary and documentation.

Josh Jorgensen

The creative mind behind BlacktipH, Josh is one of the most well-known fishing YouTubers. He is an extreme angler who creates an exciting adrenaline rush for more than 4.27 million subscribers who tune in to watch him and his guests take on monster fish.

Mike and Bryan — MonsterMikeFishing

Mike and Bryan bring fun energy to typical fishing content as they have built the funniest fishing channel on YouTube. More than 2.64 million subscribers can agree that their channel is nothing but entertaining and educational. The duo uses their creativity to catch fish in unique ways that keep viewers excited about their new content.

Justin Rackley — Lakeforkguy

Since 2008, Justin or Lakeforkguy, has taken to YouTube to document nature from the woods to the water. The fishing influencer considers himself a “fishing freak and outdoorsman with a camera” as he provides fishing advice and tips for more than 1.03 million subscribers.

April Vokey

As the well-known host of the Anchored Outdoors podcast, fly fisher, and DIY enthusiast, April shares her fishing knowledge with more than 123K followers. Her fishing platform features her catches and special guests within the industry with the same passions April does.

Mike Iaconelli

Mike is a fishing influencer who doubles as a professional angler, co-founder of The Bass University, winner of the Classic in 2003 and AOY in 2006, and ultimate fishing enthusiast.  The fishing athlete’s feed shares his experiences doing what he loves and catching fish for over 388K followers on Instagram.

Zachary Schmidt

Born in Bali and now based in Australia, Zachary has spent a lot of time fishing and exploring the water. He now uses his social media platforms to document his experiences for his followers. Zachary takes fishing to the next level for more than 609.7K TikTok followers as he dives deep to catch exotic fish.

Scott Martin

Since 2010, Scott has documented some of the craziest fishing content of all time for more than 653K YouTube subscribers. His channel shows his crazy pursuits to catch all kinds of fish, including monster fish and giant largemouth bass.


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