Female Finance Influencers to Follow

For years the financial industry has been a male-dominated space, but as social media has grown, #womeninfinance have begun to use their platforms to share education content. As one of the most informational and useful niches on social media, finance has become a hot topic for many influencers. Take a look at our list of some of the top female finance influencers showing their followers how to better their personal and business finances. Consider partnering with them to showcase personal finance products and services.

Top female finance content creators on social media

Erin Lowry

Popular on Instagram as the “Broke Millennial,” Erin shares everything she knows with more than 54.5K followers. The published author has appeared on major shows like the “Rachael Ray Show” and BBC News to share what she knows as a financial translator. She posts about retirement funds, her personal financial journey, helping partners pay off debt, and more.

Kara Stevens

Kara uses her platform to help others heal their relationship with money. The financial educator, speaker and published author shares advice on regaining comfort in personal finances with more than 14.4K followers. From advice on financing cars with bad credit to easy side hustles to pay off debt, Kara shares it all.

Chelsea Fagan — The Financial Diet

Founder of The Financial Diet, Chelsea is one of the most empowering women in the financial industry. The focus of The Financial Diet is to help women everywhere talk about money and live a better life on any budget. Her channel is full of videos on why fast fashion could be ruins budgets and how to be friends with different incomes. Her videos are entertaining and informative and have gained the channel more than 1M YouTube subscribers.

Jamila Souffrant

As the creative mind behind Journey To Launch, Jamila has become a top financial influencer by helping others achieve financial freedom. The financial creator has a personal finance podcast that teaches others about money, mindset and motivation. Her channel posts weekly videos about everything from investing for wealth accumulation to the power of budgeting.

Berna Anat

Berna a popular hype woman and an empowering female financial educator. Her Instagram has gained more than 99.7K followers with her advice for the average consumer trying to better their personal finances. She posts advice and motivation on topics like knowing which bank to choose and how to pay land taxes.

Aja Dang

Aja takes to YouTube to talk all things work, worth and money with ambitious women looking to improve their personal finances and attain the lifestyle they want. With more than 509K subscribers, Aja shares advice on recession-proof budgets and discusses dealing with emergency fund anxiety.

La Finance

As a woman in corporate finance and student of the financial world, La Finance has caught the attention of more than 19.3K followers on TikTok and is a refreshing change from the typical financial accounts. This account focuses on women’s lives in finance, including topics like proving others wrong in a male-dominated industry. Her videos show stylish corporate outfits, daily routines in the business world, and abbreviations and acronyms in the financial industry.

Nadine — foodforwisdom

With more than 49.8K followers on TikTok, Nadine tackles the finance industry and shares her wisdom of how to survive in today’s economy. Nadine discusses everything from the rules of raising capital for a startup to the most common unspoken rules of success.

Mel — La.Lzz

As a successful woman in finance and shopping enthusiast, Mel takes to TikTok to share her lifestyle in the industry and her life outside of work. Her TikTok shares everything from her investment banking experiences to real-life “finance girl” vlogs. Mel’s 23.8K followers see her favorite beauty products, corporate outfits, and morning and night routines in the banking industry.

Kelly G — momminwithkellyg

Kelly is a boy mom and advocate for financial freedom who takes to TikTok to help other moms make money. By sharing the truths behind her online business journey and tips for family finances in 2023, Kelly has gained over 21.9K followers. She talks about everything from how to pay off debt in 2023 to ways to avoid working 40-plus hours a week to make a living.

Heather Pulier

Heather is a financial wellness champion that has earned more than 13.2K TikTok followers by sharing everything she knows about success and financial freedom. Heather breaks down financial issues on her page with videos and advice on how to save money fast and what’s getting in the way of financial security.

Erin Confortini

As a popular Gen Z girl in the finance world, Erin has learned a lot through her experiences in the industry. Erin shares how she saves money but still can afford to shop trendy styles, practical topics like who should pay for a first date, and vlogs on tracking her spending.