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Facebook is the most popular site for influencers and marketers. The 2017 State of the Creator Economy found that sponsored Facebook Influencer Marketing posts were by and large the most popular influencer marketing tool ever used. Around 78 percent of marketers used a sponsored post on Facebook in 2016, up from 60 percent in 2015 and 56 percent in 2014.

Facebook is also one of the top three sites used by creators or influencers. In 2016, 92 percent of creators were using Facebook, compared to 89 percent on Instagram. Only Twitter, used by 93 percent of surveyed creators, was more popular. Buy why don’t more brands use Facebook to reach customers?

The Rise of Facebook Influencer Marketing

In 2012, Facebook began to tweak its algorithm, according to a study from Social@Olgivy. Thanks to the change, posts published by brands were likely to organically reach just 16 percent of followers. In February of 2014, reach was 6 percent for most brands. But for bigger brands (those with more than half a million likes), reach fell to 2 percent, according to Olgivy’s study.

You could blame the elimination of effective, organic brand reach on the rise of Facebook influencer marketing. Brands are now forced to choose between Facebook ads or hiring Facebook influencers to reach new audiences and get their message across.

The Influencer Marketer’s Guide To Facebook (Free Ebook)

Marketers and brands need not navigate Facebook Influencer Marketing alone. The new ebook, “Influencer Marketer’s Guide To Facebook,” highlights how to practice Facebook Influencer Marketing effectively. In this ebook, you’ll learn:

  • How to put together your own Facebook Influencer Marketing Campaign
  • Where to find Facebook Influencers and 5 things to look for
  • How to contact, hire and pay Facebook Influencers
  • And the pros & cons of DIY Facebook Influencer Marketing vs an using an influencer marketplace

Interested in learning the ins and outs of Facebook Influencer Marketing? Download your free copy of the “Influencer Marketer’s Guide To Facebook” and start using the industry’s most popular influencer marketing tactic today!

Facebook Influencer Marketing