You might have heard that the $2 billion TikTok Creator Fund was scheduled to sunset on Dec. 16, 2023. Some creators are worried about the change, while others felt the platform never really had clear rules for payouts and how to use the platform in general.
If you’re a TikTok influencer or a brand looking to work with TikTok influencers, don’t worry. There are still plenty of ways to collaborate and make money on TikTok, most offering higher payouts than the Creator Fund ever did.
How to make money on TikTok without the Creator Fund
Here are ways to earn income on TikTok without the fund:
Paid sponsorships
Paid sponsorships are a vital piece of all successful influencers’ arsenal. For most creators, working with brands is the main source of income, although many influencers tend to have multiple revenue sources. Using a program like IZEA’s Marketplace is helpful for getting started.
Video gifts
Video gifts are a way for followers to send monetary gifts, or “Diamonds,” as TikTok calls it. It’s a way for followers to show appreciation for creators’ content.
TikTok Shop
TikTok Shop has grown immensely this year. TikTok Shop allows influencers to link a specific product they’re talking about in their videos and earn a commission for every sale.
Selling products
TikTok is quickly becoming a shopping app along with a social media platform. Influencers with larger followers are creating products like merch or fitness apps. For example, Whitney Simmons, the owner of the Alive app, shares her workouts on her TikTok, promoting her workout app.
Affiliate content
Similar to the TikTok Shop, creators can also share other affiliate links. Whether that’s linking to LTK or an Amazon Storefront, influencers can earn commissions by promoting products.
TikTok Creativity Program (Beta)
The TikTok Creativity Program is in beta, but it’s an option for those who love creating high-quality, longer videos on the app. There are some eligibility requirements, but this program could be a helpful way to make money without the Creator Fund.
Connecting Patreon
Influencers use Patreon to share exclusive content, sneak peeks or longer content, charging their followers monthly membership fees. They promote their Patreon programs in their TikTok content.
Tips
Approved creators can add Tips to their TikTok pages. This is another simple way for viewers to connect with them and send them money.
Consulting
Creators who have achieved success on the platform can coach or consult other creators, earning fees for their services. They can also connect with brands to offer them content creation services or advice on growing their channels.
Diversifying income is important for creators. Any creators dependent on the Creator Fund are also quickly learning how imperative it is to have income from multiple income streams. Find TikTok collabs in IZEA’s Marketplace.
Influencers:
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Marketers:
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