Do You Need an Influencer Marketing Consultant?

Does your brand need an influencer marketing consultant, or is an agency the answer? This post explains how an influencer marketing consultant or team can transform your brand’s reach and why IZEA’s Managed Services team offers a comprehensive solution to plan, execute, and track successful campaigns.

The growing demand for influencer marketing expertise 

Influencer marketing has become essential for successful brands because of its ability to reach widespread audiences. The 2025 Trust in Influencer Marketing report found that 79% of social media users have purchased an item after seeing it used by an influencer. Such influencer-inspired purchases have grown significantly over the years. 

Signs your brand needs influencer marketing services

Developing and executing successful marketing strategies is no easy task. Brands often encounter significant challenges that require strategic problem-solving and dedicated resources. The following are challenges that lead brands to seek the help of an external influencer marketing team:

1. Lack of expertise: In-house teams may lack the specialized knowledge to craft compelling influencer campaigns or navigate the complexities of platforms, usage rights, and algorithms
2. Lack of knowledge about measuring ROI: Tracking and analyzing the success of influencer marketing campaigns can be challenging without advanced tools or experience. Brands may need help to link performance metrics to business goals effectively.
3. Keeping up with trends: Influencer marketing trends evolve rapidly. Staying updated on best practices, new platforms, and audience behaviors can overwhelm in-house teams.
4. Compliance and legal issues: Ensuring campaigns adhere to FTC guidelines, copyright laws, and platform-specific rules requires careful attention to detail and a solid understanding of legal requirements. Taking compliance measures can also be time-consuming.
5. Building relationships with influencers: Establishing and maintaining genuine, long-term relationships demands time and consistent communication. Some teams may lack the time to meet with or communicate with creators regularly.
6. Content creation bottlenecks: Influencer collaborations often require providing feedback to creators as part of the content approval process. Producing high-quality content that aligns with the brand’s image and the influencer’s style can slow down campaign execution.
7. Platform-specific challenges: Each social media platform has its own set of best practices, audience demographics, and ad formats. Managing campaigns effectively across multiple platforms can strain in-house teams.
8. Scalability: As campaigns grow in size and scope, managing increasing numbers of influencers, posts, and deliverables becomes exponentially more complex.
9. Budget constraints: Balancing influencer fees, ad spend, and production costs with limited budgets can limit the impact and reach of campaigns.
10. Access to the right tools: Without robust influencer marketing software or analytics tools, managing campaigns, tracking performance, and gaining insights may be inefficient and less effective.

Influencer marketing teams like our Managed Services are here to help with those issues and handle everything from social strategy to execution and analytics for brands.

What does an influencer marketing consultant or full-service team do?

Influencer marketing consultants and full-service teams specialize in crafting and executing tailored influencer campaigns and strategies. Partnering with these experts offers brands numerous benefits, including:

Strategy development

They craft and tailor influencer strategies that are aligned with the ultimate business goals.

Influencer sourcing and vetting

Influencer marketing consultants and teams identify influencers who fit the brand’s voice and target audience.

Content guidance and optimization

They ensure influencers create high-quality, brand-aligned content.

Campaign management

They oversee campaign execution from start to finish.

Performance tracking and reporting

They analyze and optimize ROI for better results.

Production

An experienced and connected team like IZEA provides access to production teams that produce high-end influencer videos with a comprehensive, one-stop solution—from influencer discovery to post-production. Unlike traditional campaigns, IZEA ensures that brands retain ownership of the content created. Our production teams are available in various sizes, customized to fit each brand’s unique needs and budget.

How IZEA’s Managed Services team functions as your influencer marketing consultant

IZEA acts as an extended team that crafts strategies identifies influencers, and executes campaigns to engage your target audiences. We help with:

Strategic planning

IZEA helps clients develop a data-driven influencer strategy that works best for their brands. Through briefing sessions, Managed Services organizes a strategy tailored to meet a brand’s ultimate goals.

Influencer partnerships and negotiation

Managed Services Leveraging IZEA’s vast network and experience for ideal influencer matches. Through the use of the platform, brands are capable of connecting with influencers whose aspirations align with their ideal marketing goals.

Campaign execution and management

IZEA’s Managed Services team can seamlessly handle the entire campaign process, from strategy to execution.

Reporting

IZEA Flex, our comprehensive influencer marketing software, powers our campaigns. Our clients get regular reporting to gauge their campaign’s performance.

Influencer marketing agencies bring immense value to brands by offering specialized strategies and access to extensive influencer networks. By leveraging these advantages, brands can sidestep the challenges of managing campaigns in-house and rely on expert guidance to drive successful outcomes.