Diversity in influencer marketing is essential for brands seeking authentic connections with wide-ranging audiences. This YouTube influencer list features a curated selection of diverse creators who bring unique perspectives and resonate across cultural, social, and personal experiences. By collaborating with influencers from various backgrounds, marketers can build inclusive campaigns that foster representation and deeper audience engagement. From lifestyle to education, these YouTube creators offer opportunities to amplify diverse voices and drive meaningful connections in the digital space.
Diverse YouTube influencer list to check out
Devanshu Solanki
Devanshu has over 39K subscribers. The diverse YouTuber shares culture, adventure, travel and exploration, taking his viewers on his Canada to India road trip.
Artem — TheRussianDude
Artem is an up-and-coming influencer who offers his fresh perspective on Russian news and serves as a hub of information to his 245K subscribers. His YouTube channel highlights his summaries and often footage from Ukraine.
Lenzy Ruffin
Lenzy has created an engaging YouTube channel featuring cooking vlogs and recipes. His content consists of easy-to-follow tutorials highlighting Black chefs and cultural cooking. The channel frequently offers tips for those who are looking to build up their cooking channel.
Jenn Im
Jenn is a Korean-American YouTuber who loves connecting with her 3.28 million subscribers through relatable lifestyle content. Whether through life talks about finding herself or showcasing what she eats in a day, Jenn creates a welcoming channel.
Marques Brownlee
As a popular YouTuber and USA Ultimate Frisbee player, Marques is a man of many talents. Most commonly known for his tech-related content, Marques shares detailed posts on new devices, software, phones and more for 19.5 million subscribers.
Molly Burke
After being diagnosed with Retinitis pigmentosa at age 4, Molly began publically speaking about her disability on YouTube. Molly is an inspiration to 1.97 million subscribers with whom she shares fashion, travel, fun and more.
Jessica Kellgren-Fozard
Jessica is a British YouTuber and LGBTQ+ advocate who uses her channel to dive into essential discussions on disabilities, parenting, religion, the LGBTQ+ community and her love for all things vintage. She has over 1.15 million subscribers.
Rikky Poynter
Rikki is a disabled content creator on YouTube who is passionate about raising awareness of the deaf community. She has 90.4K subscribers who tune in for content about pop culture and movies.
Leo Rojas
Leo is a famous Ecuadorian musician on YouTube with 3.71 million subscribers. He keeps his Native American culture alive through his incredible music.
Mikey Junior
Mikey is a member of the Navajo Tribe, and he uses his channel to educate his viewers on what Native American culture has taught him. He shows his sense of humor in interviews and vlogs for more than 7.55K subscribers.
Bear – WakingTheGiant4
Bear is an educator, artist and fighter for the Indigenous culture on YouTube with more than 6.22K subscribers. Capturing his rich culture, Bear shares his opinions on current events.
Juanpa Zurita
Juanpa has become a popular Latino YouTube personality due to his charismatic personality and unique twist on social media trends. His channel reaches 11.1 million subscribers.
Holly — superholly
Holly considers herself a “bilingual jack of all trades.” As a popular Latina YouTube star who loves to share her bright personality, she features entertaining content in lifestyle posts, discussions with friends and fellow influencers, and talks about her Hispanic culture.
Rose and Rosie
Rose and Rosie are a British married couple who inspire the LGBTQ+ community. Their positivity is contagious as they fill their channel with talks about their lifestyle as a married duo. With parenting content to talks on skin confidence, Rose and Rosie have gained 983K subscribers.
Connor Franta
After coming out in 2018, Connor has continued to grow and relate to his audience of 4.8 million subscribers by drawing them in through his personal experiences. He dives into addressing drama, recent life updates and more.
Jade Fox
Jade is an empowering example of a Black LGBTQ+ advocate. She has been known to advocate for unisex clothing throughout her Instagram platform but now fills her YouTube channel with podcast clips of her recent talks with fellow advocates and more.
Weylie Hoang
Weylie is a Chinese lifestyle and travel vlogger on YouTube with over 1.74 million subscribers. Her viewers tune in to view her recent road trips and vlogs that capture her passion for exploring worldwide destinations.
Fede Vigevani
Fede is a Latino YouTuber who has carved his content niche by showcasing his charismatic personality and keeping up with social media trends. He has gained 56.3 million subscribers by creating content focused on video games, pranks with friends and more.
Hannah Aylward and Shane Burcaw — Squirmy and Grubs
Popular on YouTube as “Squirmy and Grubs,” this adorable duo uses their channel to raise awareness of muscle-wasting diseases and married life as a partially disabled couple. The two inspire their 1.77 million subscribers and shine a light on their recent experiences.
Shalom Blac
Shalom is a YouTuber and queen of lifestyle content who fills her channel with travel vlogs, weekly vlogs, talks on motherhood and more. Her channel draws in 1.57 million subscribers who tune in to see trendy fashion, practical mom routines, beauty routines and more.
Fede Vigevani
Fede is a Latino YouTuber who has carved his content niche by showcasing his charismatic personality and keeping up with social media trends. He has gained 56.3 million subscribers by creating content focused on video games, pranks with friends and more.
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